When it comes to entrepreneurship, it will lead to capital problems.

Lack of funds has almost become the most helpless aspiration of most entrepreneurs.

I would like to discuss my views on how to introduce venture capital for discussion and reference.

What should entrepreneurs do before attracting investment?

What do you want?

I find that many entrepreneurs lack money, but it is not clear what you need to do if you want to introduce investment from others.

For example, some people would say, "can you invest in me?"

I have a very good project or patent here.

Others will say, "invest in me. I will earn you several times in a few years."

Others will say, believe me, I will not disappoint you.

Some people will say, I must be your best collaborator.

To talk about it is to say nothing.

I want to talk about what I need to do and what I want to do before I start the venture.

1. first has to "love" with investors to make investors know you and believe you.

Although business is not friends, it means that once business is done, first of all do not talk about friendship first, that is to say that once the cooperation is determined, if the cooperation is not a friend before, what about the cooperation in the back?

Since it is to be friends, we should act as friends and interact with each other, introduce ourselves first, understand each other closely, and be sincere. It is true and sincere. It not only introduces our strengths and weaknesses, but also introduces our shortcomings and shortcomings.

Many years ago, a Japanese friend said a penetrating word: "treat partners as if they were in love."

Such a metaphor must be clear to you. If you lie to your beloved girl again and again, you will never get to the wedding day. Even if you get married, you will have a crisis after marriage. In addition, you must not forget to send flowers when you send flowers, otherwise there will be at least some unpleasantness.

Recently, some netizens wrote to me and said, "is your investment real?"

If it is true, please write to my mailbox, or I will not talk about it.

I really don't know whether he wants to attract capital or urge me to repay his debt.

It's kind of like the only son of my neighbor, who is only 5 this year. He must threaten his mother every morning: if you don't buy me chocolate, I won't go to kindergarten!

How do we fall in love with investors?

Every village has the brilliant idea of every village, otherwise, how can most of them become husband and wife?

That's the point.

2. needs to prepare a serious feasibility analysis report (now popular as "business plan").

The so-called feasibility analysis report is feasible, two must be analyzed, and three must be studied.

The so-called feasible way is to do well in history, specialty, domestic, international, humanities, geography, climate, precipitation, hydropower, labor and land.

On the other hand, it shows that your project is reasonable, worthy of deliberation, convincing and understandable. Otherwise, what is feasible?

The first chapter of the thesis is an introduction. In order to write this outline, those quasi Ph.D. candidates need to drill into the library to search all the relevant materials at ancient and modern times, and connect them to the themes of your thesis, so as to illustrate the origin, historicity, credibility and reliability of your discussion.

The feasibility analysis report also requires this part to increase your understanding of your project so that investors can trust your project.

I remember that three years ago, a government department of a city proposed a project to join me in running a factory, with a total investment of about three hundred million. As a result, they gave me less than three pages of content in the feasibility analysis report. After eating and drinking, I politely said goodbye to the parents. After that, they kept asking me how I studied.

How can I study it?!

The feasibility study report of less than three thousand words requires me to provide three hundred million of investment, word 300 thousand!

"Luoyang paper expensive" to such a high price rarely seen in history!

The so-called analysis is to produce a comparative view. Without comparison, there is no discrimination, no identification, no thinking, no thinking, and how to draw a conclusion.

Therefore, in the feasibility analysis report, the emphasis is on analysis.

I have also seen some so-called analysis of feasibility reports, for example, a feasibility report on drug launch. He said that there are many patients in the world who need such drugs. If 30% of the patients take their medicine, their sales will be several one billion dollars. But I said, if only 3% of the patients take this medicine?

If only 0.0003% of the patients take this medicine?

If a patient can know and take this medicine, it will cost 10 dollars for advertising.

Therefore, it is not easy to get a rational and objective analysis. It is not easy to confuse the analysis of others who can not deceive others.

As far as research is concerned, it is really necessary to study.

A netizen has put forward a project for me to say that he can get 30 times the investment return in the third years of investment. My answer is: if there is such a project, no one will invest in his brain.

But what I want to say is that the conclusion of feasibility analysis of such a project is the conclusion after what level of research has been done.

Fortunately, I am neither shocked nor afraid of this 30 fold return. I am not conservative. I have seen a project that can invest 30 times in a year.

30 times is feasible, but can your project get 30 times return after three years?

3. told investors that there might be some failures.

The answer I often see and hear is that it is impossible to fail or fail, and even to have the determination to guarantee it.

I seldom hear that the investors can tell me that his project may fail if it is put into operation.

Of course, we can not even hear how to prevent failure measures. We must prevent failure measures.

Why do I not believe that there are any investment projects that fail in the world?

The success of a project is related to many factors besides capital. At least, the quality of the operator is the key to success and failure of the project.

All these need to be put on the table for analysis and analysis. If we can analyze the possibility of failure as far as possible, we can draw 100 reasons for failure and reduce 100 possible failures.

The investors may think that if they tell investors the possibility of failure, who else will dare to invest?

In fact, this is two different things, not you do not say that people do not want to, do not want to fail the possibility of investors, he will not become today's investors.

I once had a project that I needed to draw 1 million 100 thousand dollars from the Japanese collaborators. I made 12 possible factors out of the possibility of failure. Of course, it also includes my character as an operator. I think I have analyzed the possibility of failure more comprehensively. I didn't expect that the Japanese added 15 factors to the failure of the project.

Of course, the Japanese finally agreed to invest in me, but they also said something that made me uncomfortable. They said: the analysis of Xi Jun has reached the limit for the Chinese, but it has just passed for the Japanese.

Through the argumentation of this investment, I finally defeated three embarrassment for myself: the embarrassment of self-esteem, the challenge of investors in a more difficult way than the hard nut to crack. As a capital attractor, I must first overcome my pride.

Two is the embarrassment of self confidence. When investors put forward almost all infeasible refutation questions, I must still maintain my self-confidence.

Three is the embarrassment of ignorance. When I suddenly feel that I am still ignorant in more than three hours, I must make up my mind to continue to improve my knowledge structure.

Three years later, the Japanese praised me for the fact that Xi Jun is now more Japanese than the Japanese.

I began to have the right to question the feasibility analysis report of Japanese cadres, and I began to hear the Japanese constantly bow and shout "Haj" in front of me.

4. tells investors how you can avoid failure.

If you do not think that your project has any possibility of failure, of course, you can not consider how to avoid failure, why not fail to invest and why avoid failure?

But in fact, this kind of beauty does not exist in this very beautiful reality.

The possibility of failure alone can not affect investors, because once this happens, investors will lose their sweat and blood.

Unless you can tell your investors seriously, reasonably and persuasively, your investors will be able to sleep well once you are able to solve and correct the factors that may cause failure when you foresee.

Or you tell them how you can avoid this unfavourable situation.

Of course, what is the biggest loss that you foresee once it happens?

5. tells investors how you are responsible when they fail.

Almost every day we can see the happy scene of the opening ceremony on the street, or the drums and firecrackers, or the bright flower basket neatly placed in front of the door.

We seldom see the bankrupt blowing trumpets in the street. We can only find that signs of "interior decoration, suspension of business" or "Facade" are quietly placed in front of an enterprise without notice.

These few words tell us that another failed investment has taken place.

No one will ask who is responsible for this failure.

How much responsibility?

Perhaps behind this scene is the meeting of the court, the separation of husband and wife, the escape from debt, the begging for help on the ground, the payment of debts by the seller, the suicide, or the determination to repay debts as the giant Shi Yuzhu said.

No matter what the above behavior is, it shows a responsible way and consequence.

That is to say, once a failure is made, someone has to be responsible for it.

No one can invest responsibly in our state-owned enterprises. The bankrupt state-owned enterprises directors may be the last to leave in the enterprise, because at least he can use the rent that he has already rented to others to give himself a salary less than before.

Do you know the fate of the earliest people in Shenzhen?

A group of people left behind, they succeeded; the number would not be more than 1/1000; maybe 1/10000.

A group of people moved to the mainland in a timely manner and developed again.

A group of people invested in foreign countries also succeeded.

A group of people fled, or bought a fake passport to escape abroad, or fled to the mainland to avoid debts owed.

A group of people went in, or swindled or smuggled or...

Maybe they didn't want to break the law?

A group of people were killed.

Because they are extremely guilty.

A group of people committed suicide.

Because their self-confidence has become negative.

Do you want to tell investors how you will be responsible for the money invested?

I think I must answer this question.

The words of the Chinese nation must also be deeply understood: money is hard to earn.

Shit!

As for Internet companies to introduce foreign venture capital funds in the first one or two years, we can continue to explore opportunities when we have opportunities, but at least we can see that Wang Zhidong is also responsible.

There are many ways to attract foreign investment, but I think it will never change. If we are interested, let's continue our discussion.