Nowadays, a lot of brands are springing up like mushrooms, which makes people feel dazzled and confused.

So how to choose the brand franchise that fits the development of the times?

We were lucky to get some real classics from Zhang Chang of Shen's clothing company: "one look, two touches, three listens, four questions, five observations, six comparisons".

To look at the company is to see the strength of the company.

Nowadays, there are a lot of independent operators on the left side of the road, who do the banner of tiger skin and do some work similar to brand packaging on some exterior images. They also want to follow the trend of brand management, but they are very systematic, incomplete and unprofessional.

The operation of a brand is by no means a matter of making a face, but doing something. It is necessary to have the strength to support this series of supporting work, such as the size of the company, the economic strength, the historical time of operation, whether it is still on the rise stage, the state of management, etc.

The two touch is to touch objects.

The key lies in products, because products are the most direct contact with consumers, consumers do not accept, everything has become meaningless useless.

Therefore, for brand products, it attaches great importance to product development and the positioning of style and personality, and has a thorough understanding of products, materials, workmanship, functional characteristics and so on.

Three listening is listening to the essence of introduction.

The operation of Brand Company must have a very complete business plan, which is related to the integrated marketing plan. The company's goals, values, business philosophy and customer centered modern operation mechanism are all necessary to implement the brand management behavior. The brand culture is the soul of brand management. When the cultural activities with distinct personality and rich connotation are effectively displayed in the channel, it can make a brand full of vitality.

When the speaker and listener are moved by culture, the life of this brand has already been born.

The four question is to find flaws.

A mature brand operation plan must be carried out for a long time in its internal research and demonstration, and has been trained at all levels at the internal level. Therefore, the internal operation of its company is clearly targeted. When asked about different levels of personnel at the company, all answers will have a very consistent content, and the results of the questions are different, indicating that the operation of the brand is very serious.

Five observation is looking for professional and standard.

The establishment of a brand must be done in a professional person or organization. Therefore, it has a distinct normative nature, such as the information, policies, document formats, the wall system and cultural content of the enterprise, the mental outlook and etiquette and behavior of the employees in the enterprise, or the level of the brand strength of the enterprise can be observed from the simplest business card or the level of a telephone call.

The six comparison is three.

From a number of Brand Company contacted, there will be a clear understanding of each director's strength; strength or non strength; professional or non professional, suitable and inappropriate, will allow the franchisee to have an accurate judgement.

Finally, it is necessary to remind that choosing partners, choosing a company or choosing a brand is more important to see the practicality of an enterprise and a team. This is very important. It determines whether an enterprise can develop the market more objectively and respect the market rules to expand the market. That is to say, a product of a brand must sell well.

For enterprises to make profits, they need to make money for business.

Selling well and making money is the absolute principle.