Whether in the field of production or in the field of consumption, the agency system has been recognized as an inevitable trend of economic development.

But through the noisy appearance, the implementation of the agent system is an embarrassing sight: how good and few, how many agents, but few successful ones.

The industry believes that the key lies in the fact that the agency system fails to achieve 1 + 1 > 2 of the producer and agent. The agent system characterized by the combination of industry and Commerce has become an entangled profit trap for manufacturers and businesses in China.

How does 1 plus 1 exceed 2?

This is already an unavoidable way in front of the agent system.

A few days ago, the reporter interviewed Xie Guoyin, general manager of Ruiyu Biotech Corp, Beijing, who was famous for his success in acting as an American music player.

Perhaps, he belongs to the group that has the most say.

Under the dual role, they may be able to understand the answer to this difficult problem more thoroughly.

It is difficult to form a cohesive force in the domestic agency system. One important reason is that the producer controls too much. Xie Zong believes that the most profound experience of being a general agent in China is a "release".

What do you want to say?

The market is decentralized.

After having the agent, the domestic enterprises are still trying their best to keep the market in their own hands, while foreign Paiqi producers, Transdormal Prodeets Ine, have decided to deliver the original relationship after we have decided that we are the general agent of China.

The power of decentralization.

"Generally, agents are only responsible for sales, and we have greater power. We can make analysis, countermeasures and even requests to manufacturers at any time according to the changes in the Chinese market."

Time is down.

Can time be delegated?

Xie Zongda: "yes, when the domestic enterprises reach the market prosperity, they want to recover the agency right, while foreign companies are consistent."

Xie Zong's view is: "the key is to establish a community of interests between producers and agents."

We all want to make money. How can we make money most scientifically and openly?

Only by aggregative force can the community of interests be realized. "This is their distillation from foreigners.

There are three conditions for the composition of the interest community: products, which are the basis, such as the school of music, is the essence of extracting natural marine plants - algae, which directly enters the blood circulation and adjusts the endocrine system of the obese people through the way of skin absorption. It is an internationally recognized and effective high-tech slimming product. The goal is power. The original intention must be achieved. The two sides must have a common market target; norms, no rules, no Cheng Fangyuan, this rule must be determined at the beginning of cooperation.

The thinking of the company and his company has not yet wished for the next step. It is how to make the interest community work together.

From the beginning to the beginning, to the local conditions and to the local conditions, it is not always the same goal. The characteristics of the agent system are the complementary advantages of the three producers, the general agent and the sub agency, "Xie explained from the two levels by taking the general agent and sub agency as an example.

The first level is the relationship between the general agent and the sub agency as a group.

"For example, we have funds, specialized product marketing system, and a high degree of control for products; and sub agency, familiar with the local market, experience, lack of funds and understanding of products.

At this point, we can not force the sub agency to undertake the task of capital turnover.

The local marketing network must be activated by capital injection by the general agent, Naga.

The second level is the relationship between each distributor as an individual.

In this respect, we should be afraid of thousands of people and adjust measures to local conditions.

Xie Zong, for example, said: "for example, in Beijing, the general agent is here, and the power of sub agency can be smaller, while in other places, it must be fully empowered.

Others are differences between North and south, big cities and small towns, and so on.

Xie Zong felt that they were crossing the river by feeling the stones.

Perhaps, similar thinking, everyone in the circle of agent system has, but how to extend it vertically to practical action requires every 1 to move.

Solving problems, perhaps, people will find perfect answers in practice.