Many friends asked me: Wang, leather shoes are not household electrical appliances. Why did Hengda make the instructions so complex?

A lot of people do not understand that the company is so comprehensive and humanized that it contains not only information on product technical indicators, wear rules, three packages and after-sales service, but also information on the human foot's points, health care, fashion trends and so on.

The most fundamental reason for Hengda to do so is customer demand.

Many people may only care about brand, fashion, style or price, but many people do not know the importance of shoes properly, whether they are safe or healthy or not.

In order to meet and create demand, we need to make sure that every employee must be responsible for the production of each pair of shoes, and not be responsible for himself. How can he be responsible to customers?

Many companies are trying to differentiate themselves from their competitors, but I have always thought that differentiation is not enough. You must be unique.

The boundary between "blue ocean" and "Red Sea" is virtually zero. If we want to continue to move from "Red Sea" to "blue ocean", from "blue ocean" to "blue ocean", and constantly create the "blue ocean" of market demand, you must carefully consider your customers, consider your business proposition, establish your unique competitiveness, let customers perceive, feel and move.

An instruction manual can not build competitive advantage of products, but you can solve the problem that they want to solve but can not solve by standing at the customer's point of view. Let the customer's heart and heart be moved by the details of the product manual, breaking the limitation of time and space by your product and business proposition. It is more effective than your aggressive advertising campaign.

This is the added value point of implementing the humanized design of products.

Any commercial behavior is to meet certain needs. If mechanically pursuing marketing publicity, instead of focusing on meeting and creating needs through details, it can not extend your customer life value cycle, you can only do a hammer deal.

And repeated in the "Red Sea" of a hammer deal, is doomed to repeat failure.

The ability to solve major problems often results in twice the result with half the effort.

The potential demand of customers is everywhere, and it is possible for enterprises and products to successfully meet the obstacles in the process of demand to serve the needs of more customers.

The more you create needs and the more you move, the bigger your market will be and the more loyal your customers will be.

The reputation of products is derived from your true feelings for customers. For example, Hengda regards others as "dispensable" leather shoes product manuals from true feelings, true feelings to perception, feeling and moving, so that every customer who buys products from Hengda can acquire health knowledge by reading the instructions and not willing to throw away, cherish your purchase decision and "currency vote" for Hengda. This is the greatest respect and appreciation for the market and customers.

It is precisely because of this respect and appreciation of customers that Hengda's business health products have been on the high side since its launch this year.

So I always think about the question: how much advertising you do is not important. What matters is how much advertising the customer voluntarily did for you.

And respect and appreciate your customers, and make hundreds of times of effort for your customers. The more you think about your customers, the more they will repay you.

Customer satisfaction and smile are the most popular rewards and sincere appreciation in the world.