Now that the business of a company arises from opportunity, then where is the opportunity?

What situations represent opportunities?

It can be said that opportunities are everywhere.

But if you want to know the simple way to grasp the opportunity, we should pay close attention to the following aspects.

The 1. change is opportunity.

Changes in the environment will bring opportunities to all walks of life. Through these changes, people will find new prospects.

Changes can include: (1) changes in the industrial structure; (II) technological progress; (3) communication innovation; (4) government deregulation; (5) economic informatization and service-oriented; (6) changes in values and lifestyles; population structure changes.

Taking demographic changes as an example, the following opportunities can be cited: the health insurance products for the elderly, the business project for the only child, the supplies for young women and working women, the cultural and recreational products for families, and the 2. opportunities from "low technology".

With the development of science and technology, the development of high-tech field is a hot topic nowadays. For example, the risk companies and computers accounted for 25% in the United States in recent years, 16% of medical and pmission genes, 13% of semiconductor and electronic components, and 9% of communications.

However, corporate opportunities are not only "high-tech areas".

In pportation, finance, health care, catering, and circulation these so-called "low technology fields" also have the opportunity, the key lies in the development.

3., there will be opportunities to focus on the needs of certain customers.

Opportunities can not be found from all customers, because common needs are easy to understand, and it is almost impossible to find a breakthrough.

In fact, everyone's needs are different. If we often pay attention to people's daily life and work, we will find some opportunities.

Therefore, when looking for opportunities, they should be used to categorization of customers, such as government staff, vegetable farmers, university lecturers, magazine editors, primary school students, single women, retirees and so on.

4. pursuit of "negative" will lead to opportunities.

The so-called pursuit of "negative" is to focus on all the "annoying" and "troubled things".

Because it is distress and trouble, people are always eager to solve it. If we can provide solutions, we will actually find opportunities.

For example, a two employee family has no time to care for children, so when there is a family nursery, there is no time to buy vegetables.

These are examples of opportunities from "negative" opportunities.