Blue Col. Yang international marketing consultant, a friend who has started a business in Fei Fei, has consulted me. The company opened for nearly half a year and lost 70 thousand yuan. It was a great blow to him who had been a senior executive in a foreign company. He hesitated, whether to stick to it or to wash his hands from the gold basin and continue to repeat his previous career.

It seems that entrepreneurs like him are everywhere.

As the chief consultant of the international marketing consultancy agency, I believe that the process of starting a business is actually the process of constantly developing its own strengths. It should be said that opportunities and risks are the same, both sunny and sunny. It requires two qualities, one is perseverance and the other is actual combat, which is very important for entrepreneurs.

When a person starts his own business, he should have no determination to go back and go forward without difficulty.

If you are determined not to be strong and ready to retreat from time to time, there will be no God of wealth coming to visit you.

In the real life, there are many people who are full of pride and ambition. While they admire the success of others, they fear and worry about what they are going to encounter.

In fact, these hesitant people can be said to have been seriously ill, and these people have developed the habit of leaving a retreat in whatever way they do.

They have no courage to make up their minds.

They do not understand that focusing their minds on their goals can produce a strong self-confidence, which can break away from the habit of indecision, and bind all the successful enemies, such as following the old rules.

If you have similar habits on the way to start a business, you should abandon it as soon as possible and learn to make decisions quickly and decisively.

No matter how serious the problem is, you should carefully consider all aspects of the problem, but you must not be indecisive.

Even if your decision is always wrong, do not develop indecisive habits.

What kind of person is strong?

Many people will not hesitate to answer: those who can overcome others are the strong ones.

This answer can not be miscalculated.

However, let's look at another question: who is your biggest enemy?

The answers of many famous Chinese and foreign successful personages are almost astonishing. The two word is "self".

Valenda, a famous American high altitude steel rope performer, was killed in a major performance.

His wife later said that she knew that something must happen this time, because he kept on talking before the game. This time it was too important for him to fail and never fail. But before each successful performance, he only wanted to take the cable itself instead of thinking about anything else.

Later, people called this mentality "the mentality of valenda".

In fact, it is not difficult for a person to win over others, but often only needs to pay more efforts than the other.

However, it is truly the greatest challenge and the most painful process of life to have the courage to challenge our weaknesses and win the battle and constantly surpass ourselves.

Therefore, it is necessary for us to remind ourselves that others can do what we can, and we can do likewise. The heights and achievements of others will also be copied on us.

Since they have chosen to start their own business, they should be prepared for persistence. They must have the psychological quality and endurance that the quality of life has temporarily dropped. They will not lose sight of their losses. In fact, once they encounter losses, they are not afraid. Finding the cause and lesson of failure is the top priority. Next, perseverance and courage will always be clear and bright.

What is victory?

Today is better than yesterday, and tomorrow is better than today. This is victory.