Returning from the lecture in Beijing, I returned to the company to listen to the project director, said that Mrs. Mao has been looking for me many times and is very eager to ask me about entrepreneurship. She plans to open up a jewelry store with her friends and set up a fashion market, pursue the trend, and love the girls who are individualized. However, I need to give specific guidance to specific marketing promotion, operation management and brand development.

After listening, I quickly told the director of the project, please tell Mr. Mao that it is very difficult and complicated to start a business. Please ask her to cancel the idea.

In fact, I am very aware of Mr. Mao, the kindergarten teacher who used to sing and dance. He resigned three years ago when he was conscious of his talent and value being buried and failed to give full play. Third days later, he found our confidence in a hundred times talking about entrepreneurial ideas and seeking guidance.

At that time, she was infected by her enthusiasm. The company also recommended some quick, risky projects for her to choose and operate, and gave some specific suggestions according to her own resources and advantages.

Maybe she was prepared before. She was so complacent. After a year, we were concerned about how well she worked, but there was no movement.

Afterwards, she was aware that due to the influence and interference of public opinion, she was worried at first, and then hesitated. Finally, she did not feel confident. Of course, the key to her future way was to see her choice and action.

Three years later, I didn't think she was going to start her own business. On the contrary, I not only discouraged but opposed it, so I could scare her away.

Why?

In the impression that I really want to start a business, a person who really wants to start a business is determined to follow his lead. Instead, he insists on identifying his own way and walking away from it. It's like Mao's idea of being influenced by other people's ideas. He has to wait until all sides want to understand and feel that he has grasped a lot and hesitated for three years before making up his mind. Of course, during this period, maybe she is making preparations, but I think it's late, not that she can't afford to be able to do so.

I remember when I was teaching in Dalian last year, I expressed to the participants here why the success rate of starting a business is not high. I have stated this view that some people fail in their business, not to mention other objective reasons. Instead, they are too smart, too smart people often think too much. People who think too much do not need to say that mental activities tend to be more abundant. He will think and look ahead and back, and behave in a way of behavior that is wavering and hesitant. Once he finally wakeup, he will often get the opportunity to be promoted first.

If you think too much, sometimes it's not just a good thing, but it will hinder your judgement and make a quick choice, so seize the present and seize today is the most important thing you need to do.

This is the reason why the early bird catches the worm.

Ma Yun, a Alibaba, has also experienced entrepreneurial experience personally, and is aware of the difficulties of universal entrepreneurship.

As he said, "today is cruel, tomorrow is more cruel, the day after tomorrow is beautiful, but most people die tomorrow evening.

It's hard to start a business, so everyone shouldn't give up today. "

Mr Ma's original intention of founding Alibaba was to change the way of business of millions of small and medium-sized businessmen through Alibaba's e-commerce platform, so that there is no hard business in the world.

Over the past few years, Ma has never given up, so the Alibaba has made it.

In retrospect, Mr Ma once said that if 100 people start their own business, it will be like 100 people climbing a cliff, and 95 of them will fall down quietly to the bottom of the cliff. You will be unaware of it. Among the other 5 people, 4 people are falling down to heights. You will hear "ah" occasionally, only one person will succeed, but still do not know when they will fall.

Nowadays, many aspiring entrepreneurs are highly educated and highly intelligent. They have many advantageous conditions. But it is precisely this group of people who often fail to succeed in business. Therefore, as Ma said, entrepreneurs do not read enough books, so they are afraid not to study in the society.

What are the requirements for successful entrepreneurship?

As CEO, the international marketing consultant of blue Chilean ocean, I have published a series of articles in many financial media in China over the past few years.

In fact, most of the top entrepreneurs in China have very deep and brilliant opinions about this.

Like Ma Yun, he thinks so. Successful entrepreneurs must have three qualities: first, dreams.

This is the source of power that entrepreneurs will never exhaust.

Second.

Will.

The most important thing in starting a business is the process, not the result.

Therefore, entrepreneurs should not always think about success, but also think about failure.

Third, team.

Entrepreneurs must have a group of partners who have the same dream and create passion constantly, so as to keep alive forever.

In addition, Niu Gensheng of Mengniu, needless to say, has long been a famous figure in the business world. He has many classic languages, such as: experts say "no"; but because we do not read enough, we accidentally lose the word "no", and it turns out to be "able".

Such a glittering and enlightened sense of life has brought profound enlightenment to many enterprises.

When he talks about starting a business, he thinks so. Entrepreneurs need dreams, but they must be fond dreams.

People have many dreams. Choosing the right dream is the most important thing.

Great success is depended on toughness. It is able to persevere in one thing for a long time. It requires wisdom and sweat.

Entrepreneurs should be able to do every little thing well.

We must have confidence in the process of starting a business.

Confidence and sweat are not always successful, but no action or sweat will fail.