The existence of talent shows not only enriched the TV station, but also encouraged the players' pockets from the draft. The winner of the draft show became a thorough "upstart" overnight.

Li Yuchun and Jane Zhang in the super girl era, Chen Chusheng Zhang Jie, and so on, are all well received by businessmen.

The struggle for commercial interest competition has gradually emerged in the following years.

Why are these stars chosen by businessmen so popular?

Is it really worth asking them to do endorsements at astronomical prices?

It is undeniable that the popularity of the pop stars can stimulate their consumption. For example, this year's fast male champion Chen Chusheng is a frequent endorsement, and the waist bag will naturally rise. Chen Chusheng has endorsed a mobile phone at a high price and has endorsed a sports shoes at a million worth, attracting dozens of mainstream media and local media to the scene. It is expected that Chen Chusheng still has endorsements.

Zhang Jie, another popular star favored by businessmen, has been popular since he entered "Happy Boys" and "dancing miracle".

Zhang Jie became the most talked about and most valuable superstar in 2007, attracting many advertisers. Many sports products, drinks, clothing, food and so on, have found him to talk about endorsements.

It is reported that participating in the "dance miracle" competition let an advertiser like to replace the heavenly king artist to endorse the product, and the endorsement fee is as high as seven digits.

Recently, a sports brand basically finalized Zhang Jie and endorsed the product at the cost of seven digit figures. The producer of the TV play "heroes of the eagle shoot" is also very optimistic about Zhang Jie. He wants to invite his singing theme song. Not only that, but even the eighth CCTV TV model contest is also being invited by the Wei Chi men's suit to win the contest title with millions of prices. At this point, I really wonder: is it really worthwhile to hire a draft champion for endorsement?

In particular, Wei Zhi Men's clothing was signed by the champion of the CCTV model contest with millions of high prices.

Chen Chusheng and Zhang Jie are welcome to do endorsements, but the value of the CCTV model competition champion is very doubtful.

The CCTV model competition can not be compared with the fast men and the super girls, but it is not a grade at all. No matter it is popularity or influence, why does Wei Zhi Men's dress also sign the contest champion and invite the champion to speak with millions of price?

It is understood that Weizhi men's clothing is the designated men's wear brand of the eighth CCTV TV model competition. Weizhi group is not only a famous Western-style clothing manufacturer in China, but also one of the leading enterprises in China's garment production industry. For ten consecutive years, it has been awarded the "two hundred strong" enterprises by the Chinese apparel industry association.

In the competition of the brand name right of men's clothing in the model competition, Weizhi men's clothing stands out from many competitors.

As the designated men's wear brand Wei Zhi group of the competition, men's clothing has entered the era of E. It needs to show the integration of men's traditional virtues and knowledge age, men's tolerance and open-minded bosom, the code of integrity and responsibility, the power of knowledge and wisdom, and the true colors of diligence and struggle. These are the current design concepts of Wei Zhi Men's wear.

No one is interested in the contest of naming sponsorship. Simply take the risk signing contest champion to make a brand endorsement. This is not a method, but is it worth it?

In fact, Weizhi group can win the market by virtue of its good corporate image and product quality. The designation of men's clothing in the CCTV TV model competition is the affirmation of Weizhi men's clothing. It also urges Weizhi to move towards a higher goal. There is absolutely no need for millions of signings to be the champion of the model contest.

Chen Chusheng's mobile phone line diving has become a low-end brand. Not only has it not risen, but its price has fallen all the way. Although it is not possible to exclude businessmen from promoting sales activities, judging from its price, its mobile phone as a low-end brand mobile phone is not enough.

We have to wonder whether manufacturers are losing money or not.

This is also a warning for Weizhi men's clothing million signing the CCTV model contest champion.