The "Star King" Business Of Shoeshine King
At the gate of Zhongshan Park in Kaiping, the Guizhou man Lu Yuankun set the word "Star" for his humble shoe shop. Why? Lu Yuankun said proudly: "because my shoe shine service has reached the star standard." Current figures Lu Yuan Chun 36 years old People from Tongzi County, Guizhou Shoeshine chains in Kaiping 上天眷顧有準(zhǔn)備的人
In 1972, Lu Yuankun was born in the mountainous area of Guizhou. There were 6 brothers and sisters who could not eat enough meals every day, let alone reading. But Lu Yuankun was a conscientious person. He actively prepared for his own business.
After the Spring Festival of 1994, Lu Yuankun left his parents, his wife and his new son, and moved to an electronics factory in Kaiping as a lathe worker. He worked hard for a month to earn 200 yuan of wages. After that, he changed jobs many times. He often said to himself, "if you have the chance, quit your job and start your own business."
During the Spring Festival of 1997, Lu Yuankun, who did not go home for the new year, took advantage of his time off to go to the post office to make long-distance calls to his family. He looked down and found that his shoes were very dirty. He wanted to find a shoe stall to clean up this pair of shoes. Lu Yuankun found a few streets, but he did not find the stalls for shoeshine. His heart lit up and he immediately had an idea. Why not open a stall for shoes and shoes? Back to the dormitory, he immediately took account of himself: wipe a pair of leather shoes one yuan, if you can rub 30 pairs a day, you can get nearly 1000 yuan a month, which is much better than in the factory. On the second day, he got up early, asked for leave before returning to the factory, and then went straight to the Wenxin Road, the largest traffic volume.
In order to do market research, Lu Yuankun sat on the side of the road and counted the past crowd. 2 hours later, thousands of people walked past him, of whom 90% of them wore leather shoes and leather boots. This business can be done! Lu Yuankun immediately returned to the factory to quit his job, nail a small box, and get a few small stools, and then happily put up a shoe stand in front of the Changsha Park: a pair of shoes 1 yuan, a pair of shoes 1 to 3 yuan.
The situation is just like Lu Yuankun's budget. His "single city" business suddenly started to burn up, earning at least 1000 yuan a month.
三赴肇慶尋師
In 2004, Lu Yuankun, who had been engaged in shoemaking for 7 years, made another market investigation. He found that almost every one of the more prosperous streets had recently been stall, which made him feel a sense of crisis, and he was determined to create a different career in shoes. In order to change the situation, Lu Yuankun thought about a lot of ways, such as a little cheaper, a little bit of a good attitude, even to the street to attract business, and so on, but the efficiency is very small. In the off-season, he went to Guangzhou, Shenzhen, Zhongshan and other big cities to take lessons, and even visited some peers, exchanging experiences, hoping to find a good way.
At the beginning of 2005, Lu Yuankun learned from a newspaper that a man named Yang Huijin in Zhaoqing had gone bankrupt after he started a winery. He used household shoeshine technology as a shoemaker, and he had secretly made shoes polish, which was called "shoeshine king" and even opened several branches. He moved: why should he not follow the example of "shoeshine king"? So he spent hundreds of dollars on the road to Zhaoqing.
For the first time, Lu Yuankun asked many people outside the Zhaoqing bus station to hear the address of Yang Jin's stalls. When he drove the motorcycle past, Yang Jinhui didn't open the file. When it was getting late, Yang Jin would have to stay in a hotel. On the second day, he waited for another day and still did not wait for Yang Jinyuan. Lu Yuankun was very disappointed and thought that the money he had spent was almost spent. He took the night train back to Kaiping that night. After a few days, he decided to go to Zhaoqing again. Unexpectedly, when he arrived at Guangzhou station, he was picked up by his wallet. Fortunately, there were dozens of dollars in another pocket, which was enough to buy a ticket to Kaiping. A few days later, when his wife saw him unhappy, he encouraged him to go to Zhaoqing again. This time, he learned not only to bring more money, but also to put money in different pockets. Finally, he finally found the shoeshine king in Zhaoqing. Looking at the little brother who came from the dusty road and listening to his tortuous experience in the process of searching, the shoe shining king was both surprised and moved. He regarded him as a disciple, and not only warmly settled Lu Yuankun's residence, but also imparted his shoe polishing experience and shoe polish secret to him without reservation. In just a few days, Lu Yuankun contacted a brand-new shoeshine world. In the past, shoeshine not only cleaned up the upper, but also cleaned the upper, and increased the nutrition of shoes with shoe polish. After the baking machine was heated, the shoes were "facelift" and the shoes were more durable.
與眾不同的“擦鞋王”
After returning from Zhaoqing to Kaiping, Lu Yuankun rented a facade on the street and spent nearly 30 thousand yuan to enrich his equipment. He bought a sterilizer in a second-hand market in Kaiping and made it into a baking machine. He bought a new shoe polish machine from Guangzhou, an oil filling machine, and a fridge specially for shoe polish. In addition, he asked people to make a "light shoes shoes shop" light box, so that people can see it far away. In addition, he made a price list to make clear the charges of various businesses: a pair of shoes, 30 yuan, 20 yuan, and the cheapest 10 yuan. More than 10 days later, the shoeshine gear of Kaiping shoe king was officially opened. Although he has invested a lot and the price is several times more expensive than others, it is gratifying to him that this refreshing business approach has attracted several times more customers than before, and the business is much better than before.
On this basis, Lu Yuankun also focuses on making a big fuss about the two words of "stars". First of all, in order to show his difference as a shoeshine king, he made a green apron on his body, as a work uniform, it looked clean and professional. Then bought a row of stool chairs to allow customers to rest comfortably on a backrest chair. A water dispenser was provided with pure water free of charge, and equipped with a DVD machine, equipped with two large audio sets; specially selected some gentle music discs, so that customers could get a short time of leisure in the short shoeshine time; hot weather, he moved out of the sun umbrella and fans, let the customers enjoy the cool, then ordered newspapers and magazines, and even prepared some books for customers to read. Business has gradually stabilized. With a steady number of customers, Lu Yuankun has also provided door-to-door services to those in need in order to expand his business.
Now, Lu Yuankun is preparing for the opening work of second, third shoe branch stores. In this regard, Lu Yuankun appears to be complacent. He told reporters that his three branches will work together this year. Of course, the three store is not his ultimate goal. He hopes to develop into a chain enterprise. 用心擦好每一雙鞋
In the interview, Lu Yuankun did not stop his work for a moment. He smiled and smiled and said, "I like shoeshine. My ideal is to help people polish a pair of bright and clean leather shoes. Looking at a pair of shoes from dirty to clean, from tattered to repair, I feel a sense of accomplishment. Another important reason is that asking people to do something is not always possible for me to make my skills. Guests can trust me to come to me, and I can't let them down. It doesn't matter how much you work. The most important thing is to ensure credibility.
"As long as you think hard, there will always be ways." This sentence became Lu Yuankun's motto.
During a reporter's interview, just one of Lu Yuankun's familiar customers came to pick up his shoes. He told the reporter with a smile that he had been "supporting Lu Yuankun" for many years. Although the charge here was more expensive than others, he still felt very valuable. Mr. Liang told the reporter an unforgettable thing. He said, "once, I went to dinner with Mr. Zhou from Hongkong to Kaiping to do business. During the meeting, I found Mr. Zhou's shoes on the foot were very old, and he was very unsuited to his brand clothes, so he asked why. Mr. Zhou said that those shoes were brought back from the United States by his late friend. He used to find many cobbler in Hongkong, but he could not make up for it, and he could not bear to throw it away. I recommended him to find Lu Shifu, and he always felt confident that he could repair it after he took over his sneakers. Mr. Zhou immediately pulled out 100 Yuan Hong Kong dollars from his wallet and hoped that he would pay more refreshments, but Lu told him that I had a real price here, so I didn't need a lot of money to make up a pair of shoes. I'll try to fix it for you again. Then, Lu master spent all his magic weapons, and after a series of complicated procedures such as bottom up, decontamination, bottom changing, viscose, bottom pressing, oiling, drying, deodorization, disinfection, polishing and so on, finally, the shoes were mended. Mr. Zhou looked at Mr. Lu's technique and praised him. When he took the brand-new sneakers, he was as excited as a child. He can't do what others can't do. He can't seem to do it. He wants to do it and do it well. Master Lu is the best shoe shining king in Kaiping.
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