After 4 years of hard work, the Tianjin high and new textile industrial park has been basically completed.

At the China international textile fabrics and Accessories Fair (2008intertextile) recently launched, the company is the main body of the park, exhibiting its own cotton textile, printing and dyeing, yarn dyed and woolen textile enterprises. All the products are the products of the company, showing the advantages of the company's supply chain, product chain, market chain and technology chain.

During the exhibition, there were 488 domestic and foreign customers in the textile exhibition area, including nearly 100 customers from the United States, Britain, Russia, Korea, Japan and many other countries, and many customers established long-term cooperation with Tian Tian company.

People say that the success of the brand has benefited from the implementation of the three major strategies, namely, industrial intensification, product branding and business differentiation.

Industrial intensification.

The company has implemented unified management from raw material procurement, spinning and weaving, printing and dyeing, finishing, garment processing, logistics and distribution, etc., greatly reducing the production time of products, achieving the fastest reaction speed, the best product adaptability, the better service function and the lowest comprehensive cost, reflecting the industrial intensive effect, and effectively configuring product resources, technology resources and market resources.

Product brand.

After entering the high-tech textile industrial park in Tianjin, facing the fierce market competition, the company put emphasis on improving product quality value and concept value, increasing the intensity of brand management, optimizing the number of famous brands both at home and abroad owned by the subordinate enterprises, making sure that we should focus on making stronger "arrival sheep" yarn brand and "Tianyi" fabric brand, and at the same time, we should make great efforts to make brand planning, brand design and brand management, so as to satisfy users' demand for product quality and grade to the maximum extent, and constantly enhance the market credibility of brand products.

At the current international textile fabrics and Accessories Expo, the company focused on launching the "arrival sheep" yarn brand and "Tianyi" fabric brand, which greatly enhanced the brand's popularity.

Management differentiation.

The company has taken advantage of the leading domestic and world-class equipment and advanced technology to develop competitive products and high-end products, and implement differentiated business strategy.

At this year's fabric exhibition, Tianyi brand fabrics are dominated by top grade casual wear fabrics and brand clothing fabrics, and the main products include high count, high density, strong twist and blended fabrics, as well as flash series.

The brand products include knitted sweater yarns, woven worsted fabric yarns, woven yarns, knitting round machine yarns, carpet yarns, apparel yarns, etc.

These brand products fully embody the technical characteristics, product characteristics and service characteristics of the enterprises, and are well received by merchants.