Jinjiang Men'S Wear Brands Shine Brilliantly
Recently, the China Federation of Commerce and the China National Business Information Center announced the statistics and monitoring data of major commodity sales markets of major retailers in 2007.
Jinjiang, which has gathered many accessories for men's clothing brand, once again proves its extraordinary strength. Apart from winning the top three in the market share of men's clothing manufacturers, the title of the sales champion of the jacket also falls in the brand of Jinjiang brand. This shows that the production scale of Jinjiang men's clothing, especially the jacket, has been ahead of other cities in China, and the aggregation effect of the brand has been highlighted.
Under the guidance of the government, the brand of Jinjiang enterprises is very strong, and the number of brands in the forefront of the country's county-level cities has reached more than 1000. Among them, there are about 1/3 men's clothing manufacturers.
In recent years, Jinjiang clothing brands such as Jin Ba, Qipai, Qipai, nine Mu Wang, Li Lang, AI Du, Malet and Wei Lu have made efforts to improve their brand added value and cultural connotations, and combine their respective brand characteristics to formulate the communication strategy of the system, leading the domestic clothing market.
Inspired by McDonald's "University of Hamburg", it also set up a "jacket University" which integrates clothing design college, vocational education school, distance education base and employment training base.
This is strongly supported by the Jinjiang government.
The government of Jinjiang plans to invest in the 4 parts of the international jacket City, including the vocational and technical education base, the design and research base, the production logistics base and other supporting facilities.
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