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Marketing Tough Corner In YOU Era

2008/4/21 16:15:00 23

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Times have changed, and marketing cannot be changed.

Only by grasping the characteristics of the You era and becoming a marketing role in the You era can we maintain victory or turn defeat into victory.

In my opinion, the You era is an era of I. It is a time when individualism values are popular, people's self feelings and self requirements are highly publicized.

Today, the definitions of words such as fashion, cool, in, glare, good, fun, and so on are no longer defined by any social definition, but by consumers or speakers.

Compared with any other era in the past, individuals in this era have gained much more space for expression, intrusion and advocating.

The age of I is not the age of We. In this era, individuals have stronger demands for self assertion and self expression. The information and richness of individual I are more developed than ever before. At the same time, the I of individuals is more equal and negotiated than ever before.

Of course, as the American sociologist White said, "freedom means more confusion". For some people, this era is more like an era of no action - lack of tutors, lack of road signs, lack of guidance manuals at any time, and lack of uniform standards.

The era of You is also an era of Youth. In this era, young people have the largest amount of activity, the largest voice and the greatest influence.

They have always been very active and changeable, combined with the more information they get, so that they have more resources and influence more resources.

Most importantly, they became the core and favorite of families, workplaces, media and pop culture. They helped shape the culture of the masses younger with the help of the Internet and mass media.

This young mass culture has become a new social paradigm, and more middle-aged and elderly people have to automatically or passively approach the standards and requirements of younger people.

The era of You is also an era of Tou (penetration). Information penetration and dissemination are more adequate. People are not so easily fooled, consumers demand the right to know, the public demands that government affairs be made public, and more people in the public become amateur experts who have the right to speak on many issues and technologies.

Therefore, in this era, a good social role must first be pparent, desktop and sunny.

If the consumer is deliberately concealed, once exposed, it will cause a greater degree of antipathy to the consumer, thus being completely "cold".

The role of any technology and Know-how is not simply to use secrecy and intellectual property for social defense, but to share it with the public and absorb the power and wisdom of innovation from the public is a more competitive role.

Therefore, the development of products and policies in this era needs more insights based on the psychological needs of consumers and their latest changes. On the one hand, we need to share more information with consumers, and we need to extract more demand information from consumers.

Transparency in You era is such a more frequent and close interaction requirements.

Only by constantly interacting with consumers can we innovate and innovate.

So how can we meet the standards of the You era and become a marketing role in the You era?

It is good at using subtle, gentle, meticulous and continuous way to understand smaller groups of objects and more unique personal feelings. It is small and personalized. The marketing role of the You era is to treat young people with a more open, respectful, praisable and learning role, and to interact with young people in seeking more dynamic, fresh and interesting creation and service mechanism. It is young and dynamic; the marketing role of the You era is good at sharing, focusing on pparency, emphasizing participation and rapid evolution. It is pparent and interactive; the role of the sales and marketing in the you era is more amalgamation with its target consumers and the public. The role of marketing in You Era

Compared with the non You era, the ruthless role is no longer regarded by the elite of the times, so that the consumer will no longer regard it as the object of struggle. Nor does the cruel role of the non You era take the authority of technology as the core of its resources, but also the construction and the consumer sharing platform as the core and the core.

"It's not that I don't understand, the world is changing fast", the times have changed, and marketing can not be changed.

Only by grasping the characteristics of the You era, sticking to the stereotype of the old era and adjusting the marketing strategy in time, can it become a marketing ruthless role in the You era, so that it may win or turn defeat into victory.