In the late spring April, the wind and the sun were shining.

If we compare the Chinese textile and clothing industry to the lonely beauty of the ancient deep palace, it must be more melancholy at this time: the spring and the deep summer, the hundred flowers are contending, and the trees are luxuriant, but they seem to be in the cold winter.

In 2008, China will usher in the Olympic Games, and for the textile and garment industry, the story of "winter" is on the rise.

The export situation of enterprises is grim and unprecedented. Many enterprises are facing a crisis of survival.

At the 103rd session of the Canton Fair, the difficulty of paction and the reduction of orders have become a common phenomenon faced by textile and garment enterprises.

A report from Xinhua news agency used the word "broken arm to survive", pointing out that this year will become the most difficult year for China's textile and garment industry.

In the face of the plight of the industry, the call for the government to carry out the "rescue of the city" is followed by the voice of the industry.

The industry put forward: we hope that the state will give full consideration to the callback of export tax rebates, or at least stop the tax rebate. Cotton textile enterprises criticised the most part of the imported cotton sliding tax, and the imported cotton would be much higher than the domestic cotton price after the Levy of sliding quasi tax, and the significance of the sliding tax would be lost; the tariff free value-added tax policy of the automatic winder and air-jet loom should be abolished; how to solve the financing problem under tight monetary policy; after the implementation of the new labor law, the enterprise thought it needed a "buffer stage"; in terms of technological upgrading and brand innovation involving industrial upgrading, the policy should give more support.

The experts put forward five suggestions: no longer cut export tax rebates; support the strong and strengthen the strong; relax the loans for small and medium-sized enterprises; the rules of the labor contract law should be consistent with the national conditions and avoid large fluctuations in the renminbi.

In addition, some local governments and related institutions, enterprises and so on also issued a policy of "save the market" voice.

How to treat the "rescue market" problem?

Admittedly, the dilemma of the industry as a whole, the government's policy support from the height of the development of the protection industry is the proper meaning of the government departments. Especially under the new circumstances, some old rules and regulations that impede the development of enterprises should be adjusted and reformed, such as the financing policy of small and medium-sized enterprises, the sliding tax of imported cotton, etc., and new laws and regulations, such as the labor contract law and the export tax rebate policy, and so on.

However, from a macro perspective, despite the high voice of the industry and enterprises, there are still some problems.

For example, the issue of RMB appreciation is determined by the international economic environment, and the government can not be fully controlled. The export tax rebate problem is also an inevitable requirement for China's "domestic demand economy". Furthermore, the rules of the labor contract law have brought great impact on enterprises, but with the perfection of the legal system and the increase of labor costs in China, the government's leeway is also shrinking.

There is no "savior" in the world, and the most fundamental way is to "save themselves". Sometimes, predicament is also a new opportunity.

Enterprises should adjust their production and operation strategies in accordance with environmental changes, learn to adjust in development, and seek development in adjustment.

Those who rely solely on export tax rebates to make profits will quit at the right time.

For enterprises with strong strength, product upgrading and technological innovation should be vigorously promoted, and market space should be consolidated and expanded through differentiation strategy.