Now it is the peak of the new season. Many consumers choose to buy discount clothes in famous discount stores, but they often return disappointed. Yesterday, the reporter found that the "famous brand" does not match the name, the product is out of stock and out of code, and the price discount is not transparent in Yansha Outlets, Shangpin Discount, 365 Discount Plaza and other famous discount stores.

The reporter saw in Yansha Outlets that, except for Prada, Noveli and other world famous brands, most of them are popular brands like Anta, Doublestar and so on. The prices of these brands are almost the same as those of other malls. Some of them are even higher than the prices of malls, and the styles are outdated, which does not reflect the advantages of famous discount stores. The sales staff of Outlets told the reporter that "world famous brands such as Pierre Cardin, BOSS, LV and so on were once sold, but the price of such big brands is very high even after discount. The original price of LV bags is usually around 10000 yuan, and after discount, it is also thousands of dollars. Few people buy them." In 365 Discount Plaza, Gongmei Yigou and other discount stores, there is almost no world famous clothing. A considerable part of the products come from Guangdong, Wenzhou and Fujian, with little popularity.

The premium discount on the fifth floor and Yigou on the sixth floor of Wangfujing Gongmei Building are two discount stores with large passenger flow and familiar to Beijing consumers. The reporter saw that many old clothes and shoes were thrown on the shelf for everyone to choose and try on at will. A pair of Nike sneakers with a discount of 60% is cheap, but these white shoes are dirty and gray. The reporter learned that most of the clothes, shoes and other products here have incomplete numbers or only sample products. The salesperson told the reporter, "The products sold here are basically inventory or out of season products, which is why they are sold at low prices in discount stores."

The reporter learned that price opacity is also a common problem for famous discount stores. Most of the products placed in Wukesong Shopin discount stores are marked "Discount", but consumers do not know the original price. The reporter saw the words "leather shoes are 30% off" at the Playboy counter, and the price tag on the shoes is 368 yuan after the discount. The salesperson told the reporter, "The price is set by the company. If you want to know the original price, you can use the discount." Even in the well-known Lufthansa Outlets, there is a problem that the original price is not marked on the price tag. A pair of Nike sneakers with a price of 960 yuan was introduced by the salesperson as a discounted price, but the reporter did not see the specific discount and original price.

Some consumers said that the original price of the product was not marked, nor was the specific discount marked, and they questioned whether the product was really cheap. In the Nike discount store near the West Fourth Ring Road, the original price and specific discount will be marked for the discounted goods.

It is reported that foreign famous discount stores are actually "factory direct stores", which usually sell world famous clothing products. Although they are out of season and out of code products, they have sufficient supplies and are updated quickly, and all goods are not more than 50% off all year round; The price should be clearly marked, and the original price and discount should be clearly stated.

Business experts point out that low gold content is a common problem of famous discount stores. The biggest competitive core of famous discount stores is that their prices are lower than those of malls and shopping centers, but many discount stores can not reflect this advantage. Moreover, famous discount stores are not equal to special sales. The original price and discount should be marked on the products sold, and the products should be placed neatly and formally. Some famous brand discount stores sell non famous brand products, or the product price and discount are not clear, which is suspected of cheating consumers.