C2 and Kappa are fashion consumer goods belonging to two different fields of automobile and clothing.

Joint marketing of cars and clothing

On the afternoon of that day, a piece of forest in West Lake lake.

For Dongfeng Citroen C2, people with a bit of automotive knowledge know that C2 is the most promising high-end compact multi-functional car in Dongfeng Citroen products. Since its launch in November 2006, its sales volume has maintained a continuous growth and is very eye-catching.

People may not necessarily know much about Kappa.

It is reported that the brand City show, which was jointly built by automobile and clothing brands, was officially launched in Beijing in June this year. Hangzhou is the seventh stop after Beijing, Guangzhou, Dalian, Shanghai, Ji'nan and Chengdu.

"Who can come up and put on the Kappa or Citroen logo?"

C2 has pioneered in the automotive industry.

Dongfeng Citroen brand related people said that the reason why cars can join hands is because they can display personal taste, identity and so on. In the simple price war has not achieved the desired effect, automobile companies have thought that through many ways to expand brand awareness and join hands with the apparel industry is one way.

However, the industry believes that the joint marketing of Dongfeng Citroen C2 and Kappa is still a major coincidence between target audience and consumer group.

As French designer Thorne said at the C2 conference in October 8th last year, C2 is a compact car designed for Chinese young people. The design of a full body body line, the front face shape of tiger image, and the hanging type crystal drill headlights are all designed to make more young car owners show their self-confidence and fashionable attitude towards life.

Who is the lucky man of C2?

Although the road show is only a few hours away, the joint promotion campaign for car and other brands continues.

According to Zhang Yuan, a senior manager of Dongfeng Citroen brand market and propaganda department, the C2 and Kappa "SHINE ME brand Joint City show" launched a nationwide roadshow. Meanwhile, the designers of both sides have embarked on the design of C2 owners' exclusive dress C2-Kappa Hyun costume, which will be listed in the whole country at the end of July. A three-dimensional joint promotion campaign of "online promotion and terminal promotion" will continue.

It is understood that before the introduction of C2-Kappa, its style will be displayed on related websites and accepted by netizens.