At present, China will become the second largest selling country in the world, and many famous international brands want to enter the Chinese market.

At the same time, China's local underwear brands began to rise. Many influential brands, such as Qian Bai Mei, began to emerge in the world with their brand influence. China is pferring from a large underwear manufacturing country to a big sales country.

The rise of China's local underwear brands has brought another wave of fashion shock to the domestic industry.

In today's tide of brand image, "how to integrate international brands with us" has become a new topic for professionals to exchange.

Now, there are many forms of international brands in China: first, there are national brands in the Chinese mainland market; second, they are divided into different cities, city brands or regional brands; the third form is a number of brands in the same city; and another is that many international brands are in the early stage of opening stores, that is, in the early stage of entering the Chinese market, they are directly managed and responsible by overseas institutions.

The rise of China's local underwear brand will undoubtedly provide conditions for the pfer of China's underwear industry from a big manufacturing country to a big sales country.

At present, the international brand landing in China can help Chinese retailers better understand how the world's leading brands promote and marketing their products, and can also update many concepts in the Chinese apparel industry, increasing the value of clothing and making it no longer just a factory in the world.

"We accumulate talents from the local areas and learn from the nutrition of Chinese culture. At the same time, we learn from the international project management mode, explore the brand operation of international enterprises, and devotes themselves to the development of China's local brands, which is an effective brand strategy."

Thousands of Mei underwear brand leader said so.

Generally speaking, the international brand has a long inspection period for Chinese market, and the speed of opening stores will not be very fast.

For example, there is a new trend in the current international brands entering China, that is, the high-end brands that have successfully operated in mainland China have expanded their market share in China in two ways: one is the expansion of their stores and the upgrading of them to the domestic image stores; the other is that the international brand has put down its original high profile and gradually entered department stores and shopping centers.

In fact, the international brand attaches great importance to its image, and also attaches great importance to the fact that when it comes to a commercial building and stores, there is no other brand with its own brand.

Therefore, from this point of view, the sales channels of local brands are broader.

Nowadays, international brands are more concentrated in some department stores in China, and they are distributed in different mainstream shopping malls because of their different positioning and styles.

The introduction of international brands into the wholesale market shows the height of the Chinese clothing industry.

The impact of this way of introducing international brands will be far-reaching. It can not only increase the cohesion of domestic brands, but also attract more powerful buyers.

Even the bosses of the department store, who are always on the high side, can't sit still, sending people to negotiate.

International brands are indispensable to the development of China's clothing market.

Many Chinese enterprises in the field of clothing are not well-known in the country. Their annual sales volume is up to hundreds of millions of yuan or even billions of yuan. Processing foreign brands is an important source of orders.

In addition to economic benefits, another benefit of these enterprises is the manufacturing level in the forefront of the world.

Hand in hand with the cultural connotation of international brands, is the key to improve the quality of Chinese clothing brand fundamentally, and is also an opportunity for international brands to enter the textile and garment industry in China.