In, according to the survey results of more than 1800 cities in 18 cities, the Sai Di evaluation released the Research Report on China's network marketing service market status. The report points out: at present, in the developed areas of China, 80.97% of the enterprises have used the Internet marketing service, and the network marketing service that is accepted and used by most enterprises is mainly the search engine promotion. Search engine promotion has become the most important and popular network marketing service in China.

The Sai Di report shows that in the way of promotion currently used by enterprises, the share of search engines is 84.49%, the Chinese Web site category is 6.59%, the e-mail promotion is 3.79%, the proportion of online picture advertisements is 1.82%, and the network yellow pages are 1.65%.

The most widely recognized method of Internet promotion is search engine promotion, with a ratio of 75.30%, while the other Internet promotion methods such as other e-mail promotion, Chinese website and online paction platform are less than 5%.

The basic concept of Internet marketing is to promote marketing activities through the Internet. It is the most representative and low-cost new business form in twenty-first Century.

With the rapid development of the Internet, more and more enterprise users begin to use Internet services in production and operation. The market for the service of enterprise network marketing needs to grow and become more developed. Because it is easier to implement and more effective than e-commerce, it has been given priority to application.

According to the survey data of China Internet Network Information Center, the number of websites in China is about 660 thousand, and the number of enterprises that use Internet to launch network marketing is far more than that. This indicates that with the full entry of China's Internet into the profit era, the traditional enterprise network application is also accelerating, and the tide of network marketing has arrived.

According to Professor Lv Benfu, vice president of School of management, Graduate University of Chinese Academy of Sciences, it is the first stage of Internet marketing to apply for domain names and build websites. But to bring new customers from the Internet, it is necessary to enter the second stage, that is, how to promote your website and how to let others know you.

At this stage, the cheapest, faster and better way to join is to join search engines, and search engines enable customers to find your promotional methods voluntarily. The effect is the best.

Sai Di evaluation report shows that, for the choice of search engine promotion service providers, 50.14% enterprises have purchased or intend to buy Baidu PPC service, the ratio of Google is 24.13%.

Baidu has been recognized by many enterprises on the basis of its huge user base, and its competitive bidding service has been recognized by many enterprises, and has become the largest network marketing platform in China.