Since the beginning of 2008, China's textile industry has suffered a severe winter.

With the acceleration of RMB appreciation, the reduction of export tax rebate rate, the rapid rise of labor costs, the pressure of environmental protection, the rising cost of pollution control and the rising price of raw materials, the textile industry boom has accelerated.

So how can the listed textile companies respond to such a cold winter?

How should investors choose?

Sina Financial News for the recent textile and garment industry as a whole business downturn, the industry analysts in the interim strategy report, investors are advised to pay attention to brand clothing and clothing accessories consumer enterprises with brand advantages and channel advantages.

Some textile enterprises are also dealing with the "cold winter" in different ways.

YOUNGOR (10.11, -0.13, -1.27%, bar): diversified risk avoidance

Guotai Junan's Research Report on YOUNGOR's evaluation: the company's business continued to grow, diversified business structure helps to resist the risk of economic cycle fluctuations.

The leading role of YOUNGOR in textile industry in 2007 has achieved remarkable results. The company has basically established three main industries: textile, clothing, real estate and equity investment.

CICC's recent research report with YOUNGOR shows that the company's business performance in 2008 has been growing strongly.

The textile and clothing and real estate businesses can meet the peak of profit growth in 2008, and the company's operating net profit growth in 2008 is expected to reach 50%.

Among them, the textile and garment sector's net profit growth rate in 2008 is expected to reach 28.5%, of which 11% comes from the new Ma company and the rest is the growth of existing businesses.

In the past 2009~2010 years, the integration of new Malaysia and the development of brand retail industry are expected to boost the profit growth of textile and garment business by about 20%.

Seven wolves (16.36, -0.03, -0.18%, bar): marketing network development to promote performance growth

Anxin Securities Research Report optimistic about the expansion of seven wolf marketing network.

It is believed that the company is still in a rapid expansion period in the next three years, maintaining about 500 stores growth every year. While maintaining the growth rate of shops, it also promotes the sales of single stores and speeds up the construction of Direct stores. It is estimated that the growth of the number of stores and the sales of single stores in the next three years will contribute significantly to the growth of the company's sales revenue and net profit, and the high growth of performance is still worth looking forward to.

In the past 2005-2007 years, the average expansion speed of the seven wolf store was 40%, and the compound growth rate of revenue and profit was above 50%. At present, there are 1976 stores in the country, and the channel operation mode of the company agrees with the brand positioning.

Ordos: comprehensive pformation of ferrosilicon industry

Ordos is no longer the original Ordos.

Zhu Limin, an analyst at Shanghai securities and steel industry, said Ordos has pformed from traditional cashmere clothing industry to ferrosilicon industry.

According to Hongyuan securities research and analysis, Ordos relies on abundant coal resources to build its own power plant, realizing the upstream and downstream integration and recycling of metallurgical projects such as ferrosilicon, becoming the most important source of profits and investment for the company in the next two years.

Ordos is not only one of the earliest wool producing enterprises in China to develop and produce cashmere products, but also the world's largest cashmere processing base. Cashmere production has accounted for about 30% of the world's total, and has a full range of production lines, ranging from raw material purchase, making, spinning, weaving to dyeing and finishing, and so on. The comprehensive competitive advantage is very obvious.

However, in the past 07 years, the national macro-control policy and the fierce competition of globalization have caused a great impact on the cashmere business of the company, forcing the company to gradually adjust its business strategy and start regulating the sales channels.

In 2003, the company's cashmere products had more than 40% of its domestic market share, and its share in the international market was as high as 30%.

However, the cashmere business scale can not be expanded indefinitely due to the limitation of cashmere production, and the marginal cost of continued growth will also increase.

As a result, the company began to expand its new business area and indirectly owned five coal mines in the chesspan well area by holding the Ordos electric power metallurgy company (hereinafter referred to as "electro metallurgy company"), and successfully intervened in the integrated circular industry of coal, electricity, metallurgy and chemical industry.

Meyer: enter the futures industry

Similar to Ordos, there is also Meyer.

The institutional research report does not include Meyer in rating the listed companies in the textile industry.

"We value the development of the company's main business and will not analyze the stock of this related concept."

Related industry analysts said.

Hubei Meyer futures brokerage Co., Ltd., which was held by Meyer company, has obtained the qualification of financial futures brokerage business approved by the SFC at the beginning of the year, and has received the "Notice of approval for trading membership" issued by China Financial Futures Exchange.

According to 2007 Meyer (11.70, -0.03, -0.26%, bar) annual report, the company's 2007 fee income was 29 million 488 thousand and 200 yuan, an increase of 100.99% over the same period.

In the first quarter of 08, the company's Commission and commission income was 11 million 423 thousand and 100 yuan.