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1978: The Streets Are Black And Gray, And They Wear Red Shirts Before They Get Married.

2008/7/2 12:23:00 28

1978: The Streets Are Black And GrayAnd They Wear Red Shirts Before They Get Married.

The ten years of the Cultural Revolution were a period of erased personality. A little fancy clothes represented the pursuit of bourgeois way of life.

People are accustomed to wearing a single style of clothes, the color is dull only blue, black, white, green and so on.

At that time, the Chinese were contemptuously described as "blue ants" by the West.


1978 is a starting point.

The door opens, minds emancipate, and ideas change.

People gradually recognize that dress is classless.

Therefore, the heart of love for decades has been released on clothing.


Guangzhou is next to Hongkong.

Bell bottoms, blouse, bodybuilding pants, jeans and mini skirts...

Fashion noun has sprung up in the fashion trend.

Guangdong's textile and garment industry has also developed rapidly through re export trade, three to one subsidy, and OEM processing.

It is also by such an opportunity that Guangzhou has pmitted the fashion trend of Hongkong to China.


Along with people's pursuit of beauty, today's clothing has become more and more vibrant. The Japanese and Japanese wind, Persian mia, Tang costume and even Chinese dress, everyone has their own understanding of fashion.


In 30 years, people's dress has changed the color of the whole city.


"The colors of winter clothes are black, gray, blue and green, and the parade is pure black.

In the winter, it was all white. "

Zhao Xingzhong, general manager of Guangzhou Garment Group, described the dressing up of Guangzhou people during the cultural revolution.


Later, women began to dress up, mostly in girls and girls.

Zhao Xingzhong said, "the girls who wear skirts in the street have a high rate of return, but at that time, we felt that these girls were the girls, and the public did not feel good about them."


Marriage is almost the only chance to wear red.

Zhao Xingzhong recalled that when people were married, men wore backups and women wore Dacron shirts with red pleated skirts.

After the 80s of last century, the color of clothing gradually enriched.



Wearing T-shirts in Hong Kong to buy Shirts



"Just out of the confinement of the ultra left trend of thought, people have just liberated from the state of" nothing ", and the demand for clothes other than green, blue, black and gray is urgent, making Chinese clothing consumption totally belong to a hunger type consumption at that time.

Yuan Ze, a senior clothing historian and professor of Beijing Institute Of Fashion Technology, said that due to the immaturity of aesthetic psychology and consumer psychology, there appeared a phenomenon of blind conformity.

Today, if someone appears on the road wearing other clothes, there will be countless people imitating this dress on the second day.


This year, Huang, a more than 50 year old media worker, told a story to reporters that people were eager to follow the trend.

After the reform and opening up, T-shirts have become popular in the mainland of China, but the real quality T-shirts are rare.

In the summer of 1980, Mr. Huang took his wife to visit relatives in Beijing.

On the train, a 20 year old young man looked at Mr. Huang all day long.

Mr. Huang's words later made him laugh. "He came up to me and said," can you sell me your T-shirt? "


At that time, Mr. Huang wore a brown coloured reverse T-shirt with a wavy pattern on his front.

This dress is bought by Mr. Huang's friend from Hongkong. The fabric is made of nylon material and is very soft on it.

Mr Huang recalled that at that time, the young people offered a 15 yuan to buy Mr. Huang's clothes in a nearly demanding tone. At that time, most people paid only 40~50 yuan.

However, Mr. Huang rejected the young man's request, "because this is a gift from my friend, and it has great commemorative value."



Passers-by chased and asked, "where do I buy socks?"



Not only Mr. Huang's T-shirt, but also his wife's nylon stockings.

"People kept looking at my wife's nylon stockings and whispering all the way," some brave men came up and asked, "your socks are very special. Where did you buy them?"

Some people even want to buy socks from my wife's feet. "

A nylon stockings attract people to watch. What's so strange about it?

Originally, in the early days of reform and opening up, socks were generally thick, and thin stockings were relatively rare. Especially in summer, they were more refreshing and pleasant.

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