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50% Consumers Do Not Believe In Foreign Brands.

2008/7/10 16:11:00 65

50% Consumers Do Not Believe In Foreign Brands.

The United States boxon run Ming water care solution is in danger; SONY's six digital cameras have been fully recalled; Nestle baby milk powder contains iodine exceeding the standard; Igor and other famous clothing brands have been detected harmful substances; brand name leather shoes imported from Spain, Italy and other European Union countries include Clarks (joy), STRADA (Lai Shi), George, etc., because of poor quality, they were burned in Zhejiang.

Famous foreign brand products often fall into the "quality gate".


Recently, the International Herald guide and Sina have held a joint investigation on "how much trust you have in foreign brands". As of 24 March 13th, 2477 netizens participated in the survey, 48.73% of them said "not trusting" foreign brands.

Hubei Wuhan Li said, "once used a foreign brand cosmetics, after the skin itching, rash, it is better to not rub it."

Mr. Liu of Heilongjiang said, "I once bought an international famous brand T-shirt, more than 1700 yuan, and then washed it and then it went off. When the negotiation was made, the other party did not give it back, and then it could only end it."


Mr. Wang of Nanjing, Jiangsu, said that the reason why he did not believe in foreign brands was "fake foreign brands".

He worked in a foreign company, and his company's products were sold abroad by famous brands abroad, and they were sold under the banner of Europe and America.


In the survey, 36.79% said "still trust" foreign brands.

Ms. Liu said in Zhejiang, "foreign brands find quality problems, they will be withdrawn or destroyed, but the quality problems of domestic brands will not be too great. If the media do not report, they will not recall."


In the survey, up to 80.36% of the respondents believe that "foreign brands have some discrimination against Chinese consumers and bullies".

Mr. Wang of Hebei Shijiazhuang said, "I used to have no confidence in domestic appliances, most of them chose Japanese brands, but in recent years, they found that their after-sale service quality and after-sale service attitude were not very good. My colleague used a Japanese camera and had problems.

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