"The rise of the top has made people understand the meaning of" sunset is infinitely good ". The new market segments, new concepts and new technologies in the traditional industry can not only be a great enterprise.

The setting sun is infinitely good, but it is often followed by "just near dusk".

As the oldest industry in China, the textile industry, I am afraid that is most appreciated.

However, there are exceptions. The growth rate of revenue in 2002 to 2004 is 4623.94%. The speed created by the top color cotton dress is probably not in the sunrise industry.

Blue sea enclosure

The rapid growth of the top relies on a new material called "colored cotton".

Because of its natural coloring, it can be used to spin garments without printing and dyeing. After finishing the mild finishing process, it can retain protein and vitamins that are beneficial to human health. The acid acidity of the colored cotton is consistent with the human skin, and the color cotton pigment has a certain shielding effect on ultraviolet radiation.

However, due to the scarcity of production and complex processing, industrialization has never been possible.

Since the 80s of last century, the large-scale implementation of modern biotechnology, such as gene pfer, has made it possible for the industrialization of color cotton.

The Donghua group, the best parent company, intervened as a shareholder in the operation and production of the first color cotton enterprise "nine color Luo" in China.

The advantages of colored cotton make it possess the reputation of "the most affinity garment fabric".

More importantly, from natural colored cotton to ready-made garments, the dyeing and finishing process of "spinning, weaving, dyeing and finishing" was changed, and no printing and dyeing agent was used, nor did industrial sewage discharge.

At that time, the domestic underwear market was fighting for all kinds of competition. The different concepts brought people into confusion. The price war pushed the dealers struggling in the small profits further to the bitter sea.

The emergence of the top color cotton suddenly disrupted the market structure.

Coloured cotton's huge development potential and high profit margins allow dealers to see new hope for the underwear market.

Because, from the first day of its birth, it avoided competition with traditional white cotton underwear for price war, opened up a new field of underwear market, and there was profit in the market, which made agents all scramble for it.

New marketing

In the face of this new market, how to establish a new concept of consumption in the minds of consumers has become the top priority.

On top of the publicity, we summed up the three characteristics of traditional clothing, such as natural color, air permeability, sweat absorption, environmental protection and health.

One blow is the instinctive self-protection of people.

In addition to making great efforts to do a good job of "concept marketing", in relation to distributors, the company sends its own business personnel to develop marketing outlets to assume all the costs and risks ahead of time, and pfers to interested dealers when the sales outlets are gradually mature and profitable.

This innovative marketing strategy of "risk I" has attracted more and more dealers to join.

In September 15, 2003, the first color cotton brand came first, and began to advertise on TV, popularizing the color cotton knowledge to the whole country.

At the same time, the top leaders also took the lead in extending the color cotton from underwear to fashion, and launched a complete product chain that covers almost all the clothing areas.

At present, ten series of more than 500 series of T-shirts, sweaters, trousers, skirts, socks, underwear, bra and home textiles have been developed. The products cross the four seasons, covering almost every field of dress.

Backbone of Technology

On top of the success of marketing, the strong support of technological R & D is behind it.

Natural colored cotton fiber is short and thick, and the clothing fiber fastness is poor. It is easy to lose the wool. The seeds of colored cotton are cultured by gene technology, and can not be reused.

In order to improve these unfavorable factors of natural colored cotton, we set up a Research Institute of colored cotton in Sichuan.

They also strengthened cooperation with research institutes in the field of color cotton research and new materials research.

At present, it has embarked on the joint operation and docking with the international Brand Company, through the acquisition of a Brand Company in Losangeles to further expand the global market, and jointly invest in a washing project with Hongkong to improve the softness and comfort of colored cotton clothing.

At the same time, the top clothing company increased its design efforts, set up a professional clothing design company, and began to build a large garment industrial park.