In July 19th, the 08 autumn winter wear conference of ITOI (AI Tu AI), which was held in Beijing, completely changed the traditional concept of sportswear.

The dress of the big neckline outlines the feminine graceful curve. The fashionable fashionable pencil pants are full of feminine soft posture, and the sexy knitted sweater, short skirt and windbreaker, all reflect the fashion of autumn and winter this year. At first glance, it looks like a fashion show.

But if you look at it carefully, you will find that it is actually sportswear, from fabric to accessories to the brand spirit expressed by clothing is the sense of movement.

It combines the elements of sports and fashion perfectly, and is so perfect that people can see that the original sportswear can still be made.

At the end of this small and pragmatic conference, 13 agents from all the first tier cities in the country signed ITOI immediately to become the first batch of partners.

A dealer representing a local sportswear brand said, "the business of sportswear market is declining over the past two years. Honestly, we have worked very hard.

Nowadays, students' school uniforms are getting more and more beautiful. If you keep the same style, consumers will never feel fresh.

But with such a good product like ITOI, sales are not afraid to fail. "

"The product structure of ITOI includes three levels: image concept, main push volume and sophisticated fashion. The theme of this conference is also the three levels. The first is to emphasize the sense of movement, second is the combination of sports and leisure and fashion, third is conceptual, showing the cultural connotation of brand."

Zhao Weiping, deputy general manager of ITOI, said in an interview with the media: "ITOI is first suitable for sports wear. Its main fabric is functional fabrics for sportswear. Some high-end products even adopt high-tech imported fabrics. Its breathability and sweat perspiration are very good. At the same time, the fashionable and leisure characteristics of ITOI are very prominent, so it is also suitable for any casual occasions."

There are two strong supports behind the ITOI brand.

One is the production capacity of Shandong Lu Chen clothing company, which has been processing for the famous sportswear brand in China for 20 years, and the market capacity of Beijing black horse Pentium trading company.

Market capability means that business opportunities can be accurately grasped. A landmark event is that the company has successfully commissioned the production of millions of volunteers' clothing in this year's Beijing Olympic Games.

On this basis, ITOI hired excellent designers at home and abroad to form a strong product R & D team to conduct product positioning and analysis, decide to swim between the international and domestic sportswear line brands, and develop a comfortable, healthy, fashionable and beautiful product for the 25-40 year old white-collar women's fitness craze.

ITOI has made a beautiful name for such a dress: Women's sportswear.

"In recent years, sportswear consumption has shifted from sports to sports and leisure to sports and fashion. The characteristics of fashion have become the key to winning."

Zhao Weiping, deputy general manager of ITOI, said, "fashion products of Nike, Adidas and other international sportswear brands have accounted for 40%, while ITOI is more, reaching 60%.

We believe that this area is promising.

At the price level, we will make the price of high-end products cheaper by cost management, so as to meet the needs of consumers.