After years of development, China's local men's clothing has finally owned its own well-known brand, and the gap between technology and the world's top level is getting smaller and smaller.

But when our local brands are confronted with "foreign brands", they are always a little shy.

When will our men's wear enterprises stand upright?

The reason why I published this theme of Chinese men's wear is to deeply ponder and discuss the gap in the design, fashion sense and brand culture of our local men's clothing, so as to find the time for Chinese men's clothing to become famous internationally.

Chinese men's clothes stand up.

When we mention the world famous brand men's clothing, we will talk about the big men's clothing such as Armani (Armani), Cavalli (Zegna), Zegna (Zegna) and so on. When we mention the Chinese local men's wear brand, we will spontaneously think of Shanshan, YOUNGOR, Li Lang, the Annunciation bird and the seven wolves.

In any case, the Chinese have finally owned their own well-known men's clothing brand.

Whether in radio and television, newspapers and magazines, outdoor advertising or fashion shows, Chinese men's clothing enterprises occupy a majority of the country, which fully proves their strong strength and the status of the main force in the industry.

Indeed, it seems that in China's own clothing brand, the name of the men's clothing brand is even louder, and its development strength and potential are also very strong.

Many famous Chinese men's clothing brands, such as "China's clothing capital", Wenzhou, "China's men's clothing capital", Ningbo and "China's famous leisure clothing city" Quanzhou, have emerged as the main export bases for men's clothing and the main export cities of Chinese clothing. In terms of Technology, technology and equipment, our Chinese men's clothing enterprises have begun to approach international standards.

Operators began to realize that the essence of brand management is "first-class culture and second class enterprises", which has raised the importance of brand culture construction. On the other hand, Italy men's wear exhibition, which represents the world's top trend, can always see the appearance of Chinese men's clothing manufacturers who come to "learn from".

No wonder experts are also optimistic about the men's clothing industry. It is considered that this is the best developed sub industry in China's clothing industry. It is more mature in women's clothing, children's clothing and other industries in brand building, consumer market and channel construction.

But at the same time, the development of China's men's clothing is very joyful, and the confusion and crisis also exist at the same time.