Adidas, the world's second largest sports product maker, recently announced that its net profit in the second quarter increased 12% from last year to 116 million euros, exceeding the profit margin of 113 million euros expected by the market.

Meanwhile, Adidas's two quarter sales rose 5% to 2 billion 520 million euros.

Benefiting from the fall in the cost of products caused by the decline in the US dollar exchange rate, the company also raised the previously estimated gross margin of 47.5%~48% to over 48%.

The company said that the European soccer championship and the Olympic Games stimulated the growth of the market demand of the company's products, while the sharp increase in sales from Asia and Latin America was the main driving force for the company's performance.

In addition, some analysts believe that although Adidas will still need 70 million euros to consolidate its business after acquiring Reebok, the entire acquisition will save about 175 million euros of cost for the company this year.