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China Has Promulgated Support Policies To Guide Clothing Enterprises To Take The Road Of Brand.

2008/8/26 11:48:00 45

Clothing Enterprise Support Policy Brand Building

Informed sources close to the competent authorities of the state are informed that decision makers have recently proposed relevant support policies to guide the construction of clothing brands.

The person said that in recent years, the development of textile and garment enterprises environment has been affected.

Macroeconomic factors such as macroeconomic regulation and control and appreciation of the renminbi inhibit investment in manufacturing industry.

Under heavy pressure, many manufacturing enterprises have invested the funds that should be invested in reproduction to other industries such as real estate, stock and so on.

If the government's macroeconomic regulation and control is tightened again, and once again raise the deposit reserve ratio and loan interest rate, many textile and garment enterprises will be more unhappy, because this will further inhibit the reinvestment of enterprises.

Judging from the current situation, the fine-tuning of policies can not solve the "substantive" problem at all.

The best way for a garment enterprise to get rid of its current predicament is to take the road of "branding".

Relying on the strength of the clothing enterprises to complete the brand building is very unrealistic under the present circumstances, and the government will give some help and guidance.

It is understood that, affected by loans, RMB exchange rate appreciation and the implementation of the new labor law, the domestic textile and cotton industry is facing a very serious survival dilemma in the past 08 years. In order to protect the interests of cotton and textile industry involved in more than 100 million cotton farmers and about 20000000 Industrial workers, the state has issued a number of preferential policies in the near term, including the temporary sliding rate of imported cotton from 5% to 40% to 3% to 40%, and the export tax rebate rate of some textile and clothing from 11% to 13%.

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