When it comes to Japanese clothing, we should all associate with the loose and kimono kimono.

And what is the Japanese way of dressing up now?

How does a Japanese department store carry out product promotion?

It is learned that at present, in the background that Japanese department stores attract tourists, the loyal customers who "frequently patronize clothing stores, become brands and even salesmen fans" occupy an increasingly important position in clothing marketing.

It can be said that whoever has loyal customers can occupy the commanding height in the war of clothing business.

Recently, some Japanese clothing brands, which have an advantage in service quality, have begun to attract customers through targeted services, and have achieved certain results.

In order to further attract customers, department stores often organize colorful promotional activities, such as clothing ordering, accessories and fur products promotion, which effectively increase sales.

According to statistics, customers who take part in various activities have 80%~90%'s actual buying behavior, and more than 10% of the top grade clothing sales come from active participants.

What is particularly noteworthy is that the sales of all kinds of promotional activities are also excellent, with more than 70% of the products appearing at the sales promotion sites and shops.

Of course, there is a prerequisite for the linkage between sales promotion and shop sales, that is, salesmen can effectively grasp customer fashion information.

The author in Japan's fashion front position of the physical photographs, hope to provide some valuable information to the domestic industry.