Manufacturer: Is Your Company Dealer "Obedient"?
Distribution by distributors is a widely used method of sales. This way can not only allow manufacturers to liberate, devote themselves to brand planning and product development, but also allow manufacturers to save market participants and capital.
However, dealers do not cooperate with the manufacturer's work, and play a game of internal friction with manufacturers, which makes the sales managers of the manufacturers have a headache.
How can the dealer listen to the manufacturer?
How can we make dealers and manufacturers two in one and produce 1 + 1 greater than 2?
The wave summed up the experience of managing distributors in the past more than 10 years, and he thought that as long as manufacturers could serve and manage distributors in the following nine ways, dealers would be happy to listen to manufacturers.
First, help dealers make strategic marketing plans.
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