Therefore, building a good distributor team has become the key to win the core competitiveness of garment enterprises in the process of market competition.

Owning a high-quality, efficient, honest and cooperative dealer can effectively guarantee the best selling of products, and is also the vitality of sustainable and healthy development of clothing enterprises.

The progress of dealers needs the promotion of the factory, which has become the consensus of the people in the industry.

The training of manufacturers is an important way to encourage morale, build people's hearts and improve the marketing level of distributors.

Therefore, various garment enterprises pay more and more attention to the construction of dealer teams, and gradually increase dealer training to their own development schedule.

However, there are many problems in dealer training at present: for example, the training cost is not good, but the effect is not good, the training content is too weak, and the theory is too strong.

The existence of these problems has brought many enterprises into a dilemma: this kind of training costs a lot of time and money, but it can not achieve any effect.

How should a garment enterprise do a good job in training dealers?

Chinese style

First, fully understand the importance and necessity of dealer training.

Chinese style

In the era of "channel is king", especially in the field of consumer products focusing on marketing, the importance of distributors is unquestionable and more and more prominent. Some people even shouted out what kind of market they have.

A loud slogan.

As the two main body in the market, the relationship between enterprises and distributors has always been in a game of mutual relationship. One of the main characteristics of China's channel access mode is the dance between manufacturers and distributors in the market, and distributors have become one of the most critical links in the channel access mode.

In the increasingly fierce competition today, the cooperation between enterprises and distributors is directly affecting the vital interests of both sides, especially the survival and development of enterprises.

As far as garment enterprises are concerned, the current clothing market is obviously oversupplied. Under such circumstances, only through access can we occupy the market.

Especially for those brands that have just entered the market, the role of dealers will be more obvious in the face of fierce competition and homogenization of the market.

If we can effectively manage the dealer team and make full use of their channel resource advantages, products can quickly enter the market, stand firmly in the fierce market competition, and lay a solid foundation for the establishment and maintenance of brand value.

In the close relationship between manufacturers, distributors, terminals and consumers, manufacturers and distributors are the interests community. The fierce competition in the market and the demand for personalized service of consumers require manufacturers and distributors to cooperate closely and cooperate. Any party's incompatibility will bring trouble to both sides.

However, a clear fact is that in the process of channel construction and market development, the high-quality and high-quality distributors resources are limited after all. There is still a big shortage of knowledge and staff quality in the clothing distribution professionals in China. The lack of professional clothing marketing skills has directly led to the limitations of business activities, and has also involved manufacturers. Some dealers simply try to shift the operating costs that should not be seen to the upstream, causing manufacturers to suffer huge losses.

Although these years, the management level and operation level of domestic garment enterprises have improved rapidly, but as a supporting and follow-up dealer, the progress is slow, and the distance between manufacturers and distributors can be said to be getting bigger and bigger.

In addition, the different geographical and consumption environment also makes the dealers in different ways of operation and methods, resulting in the enterprise's marketing strategy is difficult to be unified implementation.

That is to say, there has been a clear "fault phenomenon" between the manufacturer and the dealer.

經(jīng)銷(xiāo)商是廠家不可或缺的資源，加強(qiáng)經(jīng)銷(xiāo)商管理越來(lái)越受到企業(yè)重視，很多廠家紛紛加大了對(duì)經(jīng)銷(xiāo)商的扶持和投入力度，其中一個(gè)很重要的舉措就是建立了針對(duì)經(jīng)銷(xiāo)商甚至下游分銷(xiāo)商的培訓(xùn)體系，廠家通過(guò)對(duì)經(jīng)銷(xiāo)商培訓(xùn)不僅可以挖掘經(jīng)銷(xiāo)商的運(yùn)作潛力，而且還可以通過(guò)培訓(xùn)更好地“發(fā)現(xiàn)”經(jīng)銷(xiāo)商、“優(yōu)化”經(jīng)銷(xiāo)商，通過(guò)培訓(xùn)向經(jīng)銷(xiāo)商團(tuán)隊(duì)傳授公司經(jīng)營(yíng)理念、營(yíng)銷(xiāo)（銷(xiāo)售、市場(chǎng)）策略和產(chǎn)品、品牌、行業(yè)知識(shí)與資訊，布置執(zhí)行實(shí)施細(xì)則，提高廠商整體對(duì)市場(chǎng)的服務(wù)和反應(yīng)能力，而且一些服裝企業(yè)已經(jīng)開(kāi)始關(guān)注培訓(xùn)手段的多元化運(yùn)用，旨在用培訓(xùn)這種方式不斷給經(jīng)銷(xiāo)商“洗腦”，培養(yǎng)并增強(qiáng)經(jīng)銷(xiāo)商對(duì)企業(yè)及其品牌的忠誠(chéng)度，同時(shí)，借助經(jīng)銷(xiāo)商營(yíng)運(yùn)能力的提升，使廠商與經(jīng)銷(xiāo)商形成強(qiáng)大的協(xié)作戰(zhàn)略聯(lián)盟，達(dá)到與經(jīng)銷(xiāo)商協(xié)調(diào)、匹配而高速發(fā)展的“共贏”戰(zhàn)略目的。

In fact, not only is the enterprise aware of ensuring that dealers can grow synchronously with themselves, it is an important factor to ensure the continuous development and progress of the enterprises. Dealers themselves also have great demand for the training activities of the factories. With the intensification of competition, many dealers obviously feel that business is becoming more and more difficult to do. If it is still accumulated before the experience of the staff, it is difficult to ensure that they can win the battle repeatedly in the market, so they are full of desire for learning, adjustment and innovation.

But they are busy with their business all day, and do not have much time to learn and innovate. At this point, they can not help thinking of their own partners, the manufacturers of their own products, because these enterprises are relatively standardized in operation and management, relatively sound in system, and some enterprises also have specialized training departments to carry out training within and outside the enterprises.

Chinese style

Two, the problems and reasons of dealer training at present

Chinese style

It is of great significance for garment enterprises to do well in dealer training.

However, dealer training is different from internal training or terminal personnel training. It faces a special group from all corners of the country, with its own insight and different origins.