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Home Textile Investment, Good Internal Strength Is The Key.

2008/11/11 9:40:00 66

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Home Textile Investment Good Internal Strength Is The Key.

For many home textile enterprises, what is the key to successful investment?

A lot of people will say that the most important thing is to have good products and high brand awareness. These are very important, but the most important thing is to have a team that can fight tough battles. The most important thing is to have a leader who can fully mobilize the vitality and energy of the team.

At that time, the company was quoted by a director of China textile net as a reporter. When I was invited to do the investment speech and terminal sales promotion training, I was not very optimistic about it, mainly because its popularity in the industry was not high enough. I was worried that I could not join the so-called recruitment chamber. But I was surprised that more than 200 dealers eventually came. It was even more unbelievable that the signing rate of the site could reach 5. What I couldn't imagine was that after a few months, the news came from the other side that it was beyond my expectation that an unknown two or three line home textile brand would have such a great attraction and sales force. For example, a dream come home.

In the previous manuscript, I mentioned, first of all, good dream to the home textile boss mentality is good, see far, do not blindly move, steady and steady; two is responsible for Marketing Director Fu leadership, executive power is super, free and flexible, more than 20 salesmen vitality, all compete first.

Now I can tell you how good the more than 200 dealers of dream home textile came from, not by advertising, but by the more than 20 salesmen who swept the streets. At that time, many people came to this investment fair. It was simply a picture of Hangzhou's free four star hotels and the way to travel. As a result, many people were deeply moved and convinced by the kind of ambitious ambition and enthusiastic service from the good dream team.

This reminds me of a person who is playing a CCTV hot Bruce Lee. Although his unparalleled real skill has impressed many of his best players, the real motivators of Japanese karate and Philippines cunning have followed Bruce Lee's sincere, progressive and open mind.

Perhaps happy businesses and brands are the same. Tian Yan women's clothing is the first brand in Shanghai, but the popularity of the women's clothing industry in China is not very high. I have participated in the national investment promotion conference of Tian en many times. Every time it is full, it has been very strange. Is it really so good?

Why are there so many followers?

On quality, on characteristics, on service, Tian en is not the best. Why?

After communicating with these distributors, it was clear that many people were honest about the need for improvement, but they were deeply moved by the spirit of design excellence, Miss Gao, who is also one of the founders of Tian Yan brand. They followed Miss Gao and felt that they would go the better with her, not just the Tian en brand. Now, Tian en has launched a more fashionable and more youthful "VIGO" brand, which is the biggest seller in many department stores, which has proved that these dealers' intuition is entirely correct.

It is said that the smartest person in the world is not Bill Gates, but rather the person who chose to start a partnership with Bill Gates. It seems that it is more important than doing things right for people. This is also a major idea I recommend in various investment promotion meetings.

In fact, many home textile enterprises have made slow progress in investment promotion. According to my research, they are basically inside and out of the ordinary, because every salesperson and every investment personnel are the first representatives of this brand image. These people are the first people who come to contact with distributors everywhere. Their words, deeds and gestures convey the key information of the brand, or the old conclusion. If you want to sell, you must sell yourself first. If you want to invest, you must first sell yourself to dealers so that you can marry your brand and products.

故維科家紡已經率先建立了內部商學院，對內部各層級員工加強培訓；我們進駐亞光家紡的第一站，也是在不斷推進內部營銷人員的培訓，并著力推動建立亞光商學院；在與天恩女裝合作期間，該公司老板成總已經超前意識到這個問題，在我們提示后，當即決定在新建的工廠里拿出幾千平方的場地，準備構建女裝行業(yè)最高標準的商學院，定期、分批對內部員工和經銷商進行多層次的培訓；現在以“贏在終端”為突破點的好夢來家紡，也已經準備設立相應的培訓部門，專門培訓一批高水平的導購，輸送給各地的經銷商，不僅僅因為一個好導購勝過一個強勢大品牌，更在于賣的就是服務，賺得就是服務的附加值，就如海爾一樣，賣的就是服務，很多人買的也是海爾的星級服務；很簡單、明了的道理，只有經銷商能夠持續(xù)賺到錢，企業(yè)才能賺到長久的錢，同時，經銷商的

The money making effect has spread out, dealers everywhere will automatically find their doors. The better and better cycle of earning more and more will start this way.

If you want to inviting business, do not panic, tie up horse steps and work hard to achieve success.