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Alternative Clothing Business Strategy

2009/1/6 11:35:00 27

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The fabric was purchased from the Textile City, made in Liaoning, and now sold to the textile city.

This process seems interesting, but for Liaoning Chao Peng dress limited company, it is a business strategy.

"Chao Peng dress" is located in Liaoning West Liu, is a production and processing clothing, cotton clothes, casual jackets and other clothing manufacturers.

In recent years, the company has been purchasing clothing fabrics in China Textile City.

By chance, the boss of the company went to Keqiao last year to talk about business. It was just heard that the market of home textile market of China Textile City garment accessories (accessories) market, which was invested by the county government, was vigorously attracting investment. After knowing the investment conditions and market positioning, the company applied for registration.

Wang Xianbo is a staff member of "super Peng dress" stationed in Keqiao. He told reporters that the "super Peng dress" has implemented the parallel management strategy of brand and external processing. The "super Peng" brand has been selected as China's well-known trademark and is generally stationed in the store monopoly. It has been known in three northeastern provinces and Guangdong.

Choosing to set up a new garment market in Keqiao is mainly focused on the high specification facilities, which will help to continue to brand the "super Peng" brand.

However, reporters later learned that entering the textile city to prepare for the long-term development of "super Peng" is the real intention of the company.

As a large part of the fabric of "super Peng costumes" is collected from Keqiao, it is very clear about the development status of China's light textile city. It is their fundamental purpose to make use of the resources of China's Textile City, the most famous fabric trading place in the world, to make bigger and stronger "super Peng costumes".

China Light Textile City now has the world's customer resources, regardless of retail, wholesale or clothing processing outside the list is entirely possible, not to mention the China Textile City clothing accessories (accessories) market home textile market itself is government led, according to brand cultivation, trade orders, trade distribution and so on to locate the market, fully meet their development needs.

"When the time is ripe, we will relocate the garment factory to Keqiao."

Wang Xianbo told reporters that, anyway, most of their fabrics were purchased in Keqiao. If they moved to Keqiao, they would save a lot of pportation fees. Once the fabric base and garment industry were joined, it would be a good complement.

"The idea of Shaoxing county government is very good. We are very confident."

Wang Xianbo said.