In 2008, the international financial tsunami was so overwhelming that a large number of enterprises specializing in foreign trade in Shanghai suffered from "Waterloo".

The Shanghai underwear association has a member of the Guangming knitting factory, originally based on foreign trade. Last year, under the severe international economic situation, it entered the domestic market decisively.

When constructing the sales network, they did not focus their attention on the commercial buildings in the busy streets of Nanjing road and Huaihai Road in Shanghai. Instead, they put the store into a densely populated residential area and did business to the public.

Cheap and fine quality clothing has attracted the neighbourhood of the neighborhood, and the residents have entered the direct selling shop of Guangming knitting factory just like running the vegetable market.

The shop with an area of only 8 square meters has a daily turnover of 20 thousand yuan, which surpasses some stores in Nanjing road and Huaihai Road.

Only socks in small flower cars can sell thousands of dollars a day and let their peers envy them.

In addition, when the Guangming knitting mill set up a direct selling shop, its focus was placed on the needs of customers. Therefore, the mass line has been popular in terms of pricing, quality and style.

In order to attract a small number of customers with high consumption ability, they also made use of some cooperative relationship between enterprises to introduce a number of brand clothing, making the varieties of direct selling stores more complete and business more popular.

Shanghai Guangming knitting factory has the courage to explore, pay attention to others' neglected places, persist in others' abandonment, and create a new business opportunity in the fierce market of internal and external sales.

The author believes that other enterprises may draw on this strategy.