As China's export market shrinks, more textile and clothing products will shift from export to domestic market in the future, seeking a new stage for the domestic market.

     內(nèi)銷市場作用凸顯

1. expand new market space

At present, there are more than 400 large-scale textile and garment specialized markets in China, with an annual turnover exceeding 800 billion yuan, with an area of about 50000000 square meters and a business booth of one million.

Due to the restriction of the professional market environment, some domestic brands are unwilling to enter the professional market, which has greatly weakened the core role of the professional market in the domestic market.

With the upgrading of hardware, software and comprehensive facilities in the specialized market, the high-grade professional market has become a new platform for enterprises to expand the market.

     2.搭建專業(yè)市場的新終端

In the past, the specialized market only served as a platform for brands, agents and distributors to trade with each other, and could not extend to market terminal services.

In fact, more than 80% of the professional market is rural market. With the continuous prosperity of the rural economy and the continuous improvement of farmers' income, the rural market will become an important service target of the professional market.

     3. 提供良好的購物環(huán)境

With the change of professional market formats and functions, the proportion of wholesale and retail markets in some professional markets has reached 64, and the "retail function" is becoming a new field for future professional market development.

To this end, the modern specialized market management and service have created conditions for the professional market to stimulate the domestic market.

     4. 提供商品展示和訂貨窗口

Due to the promotion of business functions such as exhibitions, logistics and other professional markets, some well-known manufacturing enterprises have begun to change the traditional stall type flat trading mode, and have set up display windows and ordering centers for the enterprise products in the professional market. The professional market is playing a new role in the exhibition trade.

     5. 為品牌商提供品牌孵化的平臺

Although textile and clothing have entered the era of brand, not every enterprise and agent has the foundation and conditions for establishing brand. Therefore, we can build a brand incubator with the professional market through the professional market platform.

     積極主動促進內(nèi)銷

     1. 為外貿(mào)轉(zhuǎn)內(nèi)銷企業(yè)提供平臺式服務(wù)

Foreign trade enterprises will face the restriction of brand, terminal, channel and so on, and the specialized market will provide a good platform for foreign trade enterprises to pfer foreign trade to domestic market.

At the same time, the professional market also needs to find business opportunities in pformation and realize the pformation from property management providers to integrated service providers.

Looking for business opportunities in upgrading, improving the common brands of commodities, distributors and professional markets, finding opportunities in innovation, organically combining Oteri J, foreign trade marketing centers, shopping and tourism centers and other innovative business operations and specialized markets, and finding opportunities in pfer, so that specialized markets become an important way to serve businesses and guide enterprises to develop domestic markets.

     2. 為生產(chǎn)企業(yè)提供產(chǎn)業(yè)鏈式服務(wù)

Industry, as the main body to support the development of the market, has become an important force for the professional market to stimulate the domestic market. The professional market will play the role of the industrial chain of the production enterprises, and seize the opportunity to provide chain service for the production enterprises to enter the specialized market by holding the classic combination of "Liuhe Hui", which includes "commodity exhibition, brand exhibition, agency joining, production and marketing docking, industry forum and vocational training".

     3. 為品牌商提供價值鏈式服務(wù)

The pformation of enterprises from export to domestic sales is by no means a simple market pfer. The channels, platforms and terminals hidden in the domestic market can not be achieved overnight.

For example, there are nearly 50 thousand brands of clothing in our country. If foreign trade enterprises implement "brand strategy" and "terminal construction" quickly and quickly, it will be difficult for them to get instant results.

The professional market can help brands develop new market terminals.

     4. 為代理商進入三、四線城市提供終端式服務(wù)

The so-called "going on" means that the professional market cannot enter the door after entering the "buyer's market" stage, but seeks new development ideas and expands new space.

At present, there are about more than 4000 three or four tier cities and counties and townships in China. Under the guidance of the state's policy of "promoting the rural economy and expanding the domestic demand market", the specialized market and merchants urgently need to get rid of the traditional wholesale mode of "traders" and lead agents to enter the three or four line cities together and create a new terminal of "zero batch market".

This will become a new field for the expansion of the professional market platform in the future, and also a new choice to expand the domestic demand market.

     5. 為消費者提供“一站式”服務(wù)

With the formation of the specialized market complex and the combination of wholesale and retail markets, the professional market has abandoned the traditional pattern of "dirty, messy, poor" and "simple wholesale", and has become a new world of tourism, shopping and leisure.

To this end, the professional market has created new shopping environment and space through the provision of professional services such as e-commerce, cultural and creative services. It has become an important way and means to attract consumers. Script src=>