In September of 2005, when PEAK took the Shenzhou six rocket, PEAK once again held the NBA rocket. It was also a rocket, a symbol of the national comprehensive strength, a basketball hall in the eyes of the fans, and it was a coincidence that PEAK was married to them.

Coincidentally, reporters found that as early as the early 90s of last century, PEAK sponsored the "Bayi Rockets" basketball team, which reminded people of PEAK's "rocket complex".

Join hands with Bayi "rocket"

Won seven consecutive championships

It is reported that "PEAK" since its birth, its decision-making level has a distinct brand operation ideas, in order to develop basketball series products as a strategic positioning, put forward the "Chinese basketball first brand" strategic goal, as early as in the early 90s, PEAK for Bayi "rocket" basketball team to provide competition, training special shoes, to help Bayi rocket team to win the championship, since then achieved seven consecutive championships, PEAK became the first self produced large sports shoes enterprises.

Since then, PEAK has begun its journey of basketball. In the past 1998-2000 years, it has invested heavily in sponsoring the National Basketball League B.

In 2003, as a strategic partner of the Chinese Professional Basketball League (CBA), PEAK embodies its tension as a professional basketball brand.

And chose the Rockets home as PEAK in the US.

With the "God 6 Fei Jun long Nie Haisheng" rocket to join

PEAK starts the space program

In September of 2005, the Shenzhou VI rocket was launched, and the world's eyes were on China.

Following the successful launch and recovery of Shenzhou five spacecraft, the Shenzhou six spacecraft will re create a new milestone in China's manned space flight.

While the Chinese nation is forging ahead, powerful national enterprises are supporting the space industry through various forms and displaying the modern Chinese civilization to the world.

In September 24, 2005, China aerospace related departments awarded the famous enterprise Fujian PEAK group as "China's space industry partnership" and confirmed its product as "China astronaut sports equipment".

For PEAK, this is another major step after the successful support of the 2005 Stahnke Vecchi intercontinental Champions Cup.

It is reported that "China's space industry partners" is the highest level of cooperation between enterprises and China's space industry.

As for PEAK's cooperation with the aerospace industry, Xu Zhihua, deputy general manager of PEAK group, said: the development and achievement of China's space industry has attracted worldwide attention and is the pride of all Chinese people.

To become a partner in China's space industry is the responsibility and opportunity that history gives PEAK. Our products become "China astronaut sports equipment", and it also marks PEAK climbing to a new peak.

In addition, the reporter also learned that, as a well-known sporting goods manufacturer, Fujian PEAK group has been standing in the international brand with its professional brand and high quality products after more than ten years of training.

It is said that in the future, PEAK has formulated a detailed development plan, will strengthen technological innovation in sports shoes, sportswear and other fields, attract more technology and professionals with its own advantages, and create a new generation of PEAK with space quality.

So far, by taking the Shenzhou VI, PEAK has officially launched a new development goal and injected new vitality into its own development through the space program.

Keeping company with NBA rocket

By the way, accompany the Ming Dynasty.

A series of marketing promotion and brand promotion, let PEAK in domestic sporting goods equipment business, vitality.

And the sports marketing operation of NBA in hand is making PEAK a classic case of sports marketing.

Because there are Chinese players playing in NBA, in recent years, as the world's highest level basketball league matches, NBA's influence in China is just like mid day.

At the time, PEAK chose NBA, which is obviously a very clever move.

PEAK vice president Xu Zhihua also told reporters that cooperation with Bayi "rocket" team is the brand personality of PEAK basketball equipment experts.

The cooperation with Shenzhou VI rocket is because the launch of rockets is a symbol of strength and a symbol of high technology. PEAK's exclusive complex in this area has the consideration of high-end brand promotion, thus establishing PEAK's "high-tech" brand image.

The reason for sponsoring the NBA rockets is not only self-evident, but also based on internationalization considerations, and one point is that Chinese players Yao Ming's influence in China is well known. PEAK's sponsorship of the Rockets' home court is, on the one hand, doing a good job in the early stage of entering the US market, making use of Yao Ming and hitting the edge ball to further drive the domestic market, which is also a very realistic harvest.

Some people in the industry also gave high praise to this. The marketing director of a well-known enterprise in Quanzhou told reporters: "because Yao Ming, PEAK will win more attention; because PEAK, Yao Ming will no longer be lonely in NBA.

This is a very good marketing selling point. "