As one of the three largest sewing machine manufacturers in the world, Japan brothers Industrial Co., Ltd. has rich manufacturing experience and mastered the advanced technology of the world. Its products are highly competitive in the international market.

The Chinese standard, founded in 1946, is one of the backbone enterprises in China's sewing enterprises. It is also one of the four famous brands in China. When entering into the leading product of industrial sewing machines, the influence of standard companies is not diminished. It has ranked first in the industry for many years.

Its flat sewing machine has a high share in the domestic market.

Their cooperation is built on the basis of goals and interests complementarity, and achieves a real strong alliance. Because of the reduction of production costs and the development of China's high-end and high-end sewing machine market, the standard companies want to enhance the quality, technology and brand of the products. Therefore, both sides have a small face in terms of interests and goals, and can meet the needs of the other side.

The brother company has great advantages in product technology and technology, and the standard company has obvious advantages in supporting local facilities and local marketing network.

More importantly, from the point of view of industry, the Japanese sewing machine manufacturers, which represent the brothers and their representatives, agree with the development of China in terms of product selection and development stages.

Domestic clothing enterprises are more sensitive to the price of sewing machines. Generally, garment enterprises usually engage in processing trade to use intermediate and medium sewing machines to meet the requirements of OEM customers. They prefer to use some general models, which are too far away from "high-end" products, which coincides with the characteristics and development status of Japanese sewing machine manufacturers.

Compared with the "high-end", "professional" and expensive products of European sewing machines, Japanese sewing machines have a higher price advantage, which stems from the pertinence of Japanese enterprises in product selection, and can always produce products with lower prices than similar European sewing machines according to market research, and the excellent control of cost by Japanese sewing machine manufacturers in large-scale production.

All these make Japanese sewing machine enterprises have strong competitiveness in China's market.

The large number of orders returned by Sino Japanese joint ventures also eased the sales pressure of joint ventures objectively.

The joint venture company, which has a total investment of 20 million US dollars, mainly produces and sells "brothers" and "brothers standard" high-speed sewing machine, automatic thread trimming machine and super high-speed sewing machine. Its annual production capacity reaches 20 million units. It is the largest and best joint venture in the sewing equipment industry in China.

It has also been awarded the title of "C series of super high speed sewing machine quality first brand quality", "Shaanxi green civilization demonstration project green enterprise", "national foreign investment double excellent enterprise", "advanced tax payment enterprise" and so on.

In addition, some Sino Japanese joint ventures, jointly built by Japan's Pegasus company and Tianjin Tiangong company, have a good operation.