The warmth of a sweater determines its seasonality. At present, when the sweater sales are off season, what are the busy brands of Pu Yuan?

With doubt, I recently visited the Pu Yuan sweater market in Tongxiang, Zhejiang Province, and found that the whole market is a busy construction market. The market, enterprises and business households have invested in the upsurge of beautifying and upgrading the brand image.

In the "top brand professional market", the four floor of the famous brand port in China World Trade Center, I saw many new businesses settled in a "Chi Chi" welder decoration.

Busy with joy.

In the so-called "women's clothing trade center" called the Pu Yuan Trade Center floor, the decoration scene is also hot.

In the Central Mall, I see that the two phase of pformation and other projects are also in full swing.

In the old trading area of Pu Yuan sweater, the aisle is stacked with all kinds of materials needed for decoration. The decorators are busy laying bricks, painting and welding.

A businessman told me that now is the off-season sales of sweaters, we just use this time to decorate their storefronts, enhance brand image, hope to achieve good results in the season of sweater sales.

Pu Yuan sweater Market Management Committee responsible person said that for a long time, Pu Yuan is the base for hatching sweater clothing brand. Therefore, businessmen pay great attention to the cultivation of brand, especially in the decoration of stores and the image design of enterprises.

It is understood that in recent years, with the acceleration of RMB appreciation, interest rate increase, export tax rebate, labor and land costs rose sharply, environmental pressures, raw materials and other issues continue to emerge, wool textile industry as other industries have been unprecedentedly severe test.

Enterprises are the main body of brand creation. If brand awareness is not enhanced, it is difficult for enterprises to occupy a place in today's market.

In order to enhance the brand awareness of all SMEs, the market economy is flourishing.

As early as 2003, Jiaxing, Zhejiang Province, issued a number of policy opinions on the implementation of the strategy of building an advanced manufacturing base based on "industrial establishment", and successively issued a number of opinions on the promotion of the development of the service industry and the circular issued by the Jiaxing Municipal People's government's office on the implementation of the Jiaxing 2005 to 2007 trademark brand engineering implementation plan, with a series of policies favorable, encouraging enterprises to raise brand awareness and take the road of brand development.