Influenced by factors such as export tax rebate adjustment, RMB appreciation and frequent trade barriers in the western countries, many of our shoe and garment enterprises mainly exported to foreign trade have turned to domestic sales.

Moreover, almost all of the ways they use the domestic market are to open up the domestic market by creating their own brands or acting as foreign brands.

Quanzhou Jingyi shoes and Garments Co., Ltd. is one of them.

Founded in 1991, Jingyi shoes and clothing company is a professional shoe and clothing enterprise integrating design, production and marketing. It is the most important manufacturer of mountaineering shoes and skateboard shoes in China.

In 2007, the company began to make full use of YES (Yue Shi) brand.

It is reported that the YES brand was born in 1968, and attracted the attention of the fashion people in the world with its simple and pure style. It represents the lifestyle leisure brand of European fashion trends.

YES brand represents an outdoor fashion and leisure brand with distinct personality and precise positioning. After a half century of intensive training, it has accumulated a strong brand culture and outdoor fashion leisure sports spirit, advocating people to experience and enjoy the fun of outdoor fashion and leisure activities. It brings consumers not only a product, a brand culture, a life concept, a cultural atmosphere, but a high-grade, fashionable and personalized identity symbol.

Order meeting site

Today, on the theme of "creating miracles", "hundreds of dealers from all over the country" on the theme of "Yes spring and summer new product release and brand strategy seminar" in 2009, reviewed the rapid development of Yuet Shi brand in a short period of time.

At the press conference, we presented three series of shoes and clothing products: "band fashion", "British fashion" and "fashion outdoor" in 2009.

Dealers are commended for their unique design, novel style and exquisite collocation.

According to Mr. Xiao Binyuan, director of brand, as an outdoor fashion brand in the UK, YES combines the quality, style and functionality of the product perfectly. With fashionable outdoor shoes and clothing as the carrier of brand culture, it expresses the concept of "wholeheartedly" in order to "pursue dreams bravely".

YES I CAN... "

For the brand slogan, with distinctive brand positioning, differentiated product style line, and through the "noble and low walking" price strategy, successfully entering the domestic outdoor fashion market has become the object of people's pursuit of the outdoor fashion trend.

Mr. Zhu Dongbi, the chairman of the company, is full of confidence in the future development in China.

The strength of the company and the international influence of the brand provide a solid backing for the development of yes brand.