Non Jinjiang mode of Jinjiang Enterprises

Li Huawei is a native of Jinjiang and has chosen a non Jinjiang mode in terms of enterprise operation and brand promotion.

Since its establishment, Li Huawei has not only invited celebrity endorsements to expand brand awareness, but also has been cautious about outdoor advertisements and TV media advertisements.

Without hype, how did Ashikagashita To brand become a shining star in the shoe industry?

"Products, we have been using products to conquer consumers and start branding."

Li Huawei's strategy of conquering the market with his products made us have to explore the magic power of products.

According to Li Huawei, in 2001, Ashikagashita To completed the technological upgrading of "pull" to "last set", and made breakthrough development in tackling key technical problems.

In 2002, the technical difficulties of plastic injection molding were overcome, and the second technological revolution was completed.

The completion of these two technologies has not only brought great breakthroughs in technology to the shoe industry, but also made a firm step in the market.

In the next development, we will strengthen the publicity of the brand and expand the brand awareness and market share in Ashikagashita To's unique mode.

That is, product based, terminal wins, and create the first brand of Chinese cloth shoes.

In order to adapt to the market changes and meet the needs of consumers.

We will launch the high-end brand of "vulcanized shoes" in the spring of next year.

The launch of the Chao's brand is a promotion of Ashikagashita To's brand and a rich product of Ashikagashita To.

The take-off of the leap shoes abroad also shows that the vulcanized shoes will create a fashion feast in the shoe industry. "

Li Huawei said.

According to the introduction, Chao Xi brand will employ famous German designers to provide all-round services from design to terminal image and product marketing.

Combining the international fashion elements and the traditional elements of the country, it shows the unique brand characteristics of the Republic of Korea.

Because of the large market of cloth shoes and the few enterprises involved, cloth shoes will become a shooter's cake in the shoe industry, but Li Wei Wei is not afraid of the great competition that comes with him.

"Industry competition is actually like a 100 meter race. Only competitors can stimulate their internal potential and upgrade to a higher level."

Fierce competition will only make it more rigid in the field of cloth shoes, and further tap the brand strength of cloth shoes in the footwear industry, and draw closer to the world.