Mainly rely on export system

The impact is enormous, and it is located in some small coastal areas.

On the verge of bankruptcy, Chengdu, as China's

However, it has ushered in more opportunities in the "shuffle" and promoted the industry to upgrade again.

Experts pointed out that seize the opportunity to expand domestic demand, take the road of brand, and actively explore the domestic market, Chengdu.

It will survive the financial cold spell.

After the occurrence of the "handsome event", in November 1st, a "sister article" was staged in Changan Town, Guangdong Province, with nearly 4000 employees in Changan shoe factory Wei Xu.

The boss suddenly disappeared.

On the coast

At the same time of "shuffle", Chengdu

How is it going?

Yesterday, the reporter walked into some shoe enterprises in the core area of the Chinese women's shoes city, which is located at the Li Jia shrine in Wuhou District cluster bridge, and found many of them there.

During the financial crisis, production is still working overtime, and business is still booming.

Enterprises, once Chengdu "

The cradle of "help" is a bustling business day by day.

The reporter came to one of the more famous large enterprises.

The enterprise --

Industry, at the door of the company from time to time there is a truck pulling in and out, especially eye-catching is at the gate of the "recruitment notice", several women at the factory gate fill in the job application form, ready to apply for work in the factory.

A sewing lathe operator told reporters that during this period, their factories had large orders, and the workers had to work overtime to meet the needs of orders.

"The financial crisis is right.

The impact is positive, but the financial crisis is only a secondary factor, and the core of the problem lies in the enterprise itself.

As a member of the shoe industry for many years,

Wu Deqing, chairman of the board, analyzed the current situation with reporters.

Some of the current situation of the industry, he believes that the impact of the financial crisis on the company's orders mainly concentrated in the 8-10 months of this year, orders fell 20%-40%, but from November, orders gradually returned to the past, there has also been a rare saturation situation.

Companies also include small businesses that rely entirely on traditional manual operations, most of which are like those of the company.

That has the strength of modern assembly line.

Enterprises still have endless orders.

"At the beginning of the year, we felt that the subprime mortgage crisis in the United States would affect the local consumer market, but the rigid demand would not change.

After all, it is a necessity of life.

Wu Deqing believes that this is the essence of "East."

The continuation of the westward movement

Instead, they went to the mainland.

The opportunity has been created. The order now received is directly from Italy to Chengdu. In the past, it was necessary to make a turnover through the developed coastal areas. Until Chengdu, the profits would be reduced by a large margin.

At present, the financial crisis has accelerated the closing of some of the less powerful enterprises in the coastal areas. For coastal areas, it is the time for industrial upgrading and upgrading, and for the mainland, there is more room for undertaking industrial pfer. At this time, it is facing the upgrading of the industry.

"Foreign orders are relatively reduced, but domestic parts

The collapse also made a certain number of orders, while foreign buyers are willing to go directly to the more obvious Chengdu in order to reduce costs.

Wu Deqing had a deep understanding of this view, and he also tasted the sweetness.

In July 21st this year, Wu Deqing participated in the "2008 Sichuan EU economic and trade activities week" held in Italy. During that time, he reached a cooperation intention with Bahrain Frank company there.

In October of this year, China was held in Chengdu.

Capital international procurement Festival

More than 2 million euros have been cooperated with them.

In the past, he wanted to get orders and had to bypass the competitors in the coastal cities.

It brings pains, but it also makes part of it.

Enterprises see the hope of new students.

At present, Chengdu

Enterprises are facing the historical opportunities of ample international orders and returning workers in coastal developed areas. What should Chengdu shoe industry do?

There is no equipment for water production, but with these devices, it is not possible to solve production problems. We receive orders from Italy, the United States and other regions. These orders have high requirements for internal quality management of enterprises, and they need long-term cooperation with those enterprises. "

"As the saying goes, it is better to ask for help than others, and to shift more emphasis to marketing strategy to domestic demand, which is also an important outlet for shoe enterprises to become bigger and stronger."

Wu Deqing said that the pformation storm of this industry will teach those who do not pay attention to "internal strength".

It also gives more opportunities to those who focus on "internal strength" and benefit them.

It is a big shuffle, a challenge, and an opportunity. "

Li Yuzhong, vice chairman of China Leather Association, said that although the footwear industry is facing unprecedented challenges, it is undeniable that domestic and international

The market is still a demand market.

First of all, we must increase our efforts to innovate independently, speed up technological pformation and innovation, actively introduce and cultivate high-quality technological innovation talents, and guide enterprises to pform key technologies and improve manufacturing level by using new and high technology and modern practical technology.

Secondly, we should implement the strategy of famous brand driving to improve the quality and grade of products.

We should strengthen environmental protection, promote the sustained and healthy development of leather footwear industry, and gradually eliminate backward technologies that seriously pollute the environment.

The chief of the capital believes that Chengdu

There is still a big gap between the brand awareness of enterprises and the international market, and the export oriented enterprises will be weak under the influence of international economic situation and other factors.

During the pformation period of shoe enterprises, the domestic shoe companies were far away from the crisis.

At present, from the country to the place, there is a proactive policy of expanding domestic demand. Chengdu shoe enterprises should seize the vane of the market. Under the situation of increasingly fierce competition in the domestic market, the way to brand in the domestic market has become the ultimate outlet for Chengdu shoe enterprises to break through.