Taihu Snow Home Textile Talks About How To Face The Financial Crisis
In the face of a "cold" voice in the industry, some of the scenes seen in Taihu snow do not seem to be "coordinated". Hu Xiaofang, general manager of Taihu snow, said with a smile that the production and sale of Taihu snow is currently affected by the financial crisis, but the sales target of Taihu snow is aimed at the domestic consumer market. This financial crisis is the first to be hit by more foreign trade enterprises.
The products made by Taihu snow are silk fabrics, which specialize in making fine products and do not make popular market products. There are quite a few enterprises in the industry. The products can be said to be large and complete. They want to catch everything. But the result may not be so ideal. Because Taihu snow is located in the hometown of silk, the production and use of silk products has a long history and is quite popular. People in Jiangsu and Zhejiang provinces are covered with silk and covered with silk. They have a deep feeling for silk, so they are very fond of silk products.
At present, Taihu snow franchisees have reached more than 100, mainly in Jiangsu and Zhejiang, Japan, and many cities and regions throughout the country. Now the production capacity of 500 sets of daily production has been unable to meet the needs, Taihu snow started to expand the new factory building of 5000 square meters. Hu continued to say that although Taihu's snow produced high-end silk and silk products, but in terms of sales and prices, it was faced with middle and upper level consumer groups. The sales price of silk products ranged from 1000 to 3000 yuan, while the similar products had the highest price of more than 10000 yuan.
Using genuine mulberry silk to produce genuine silk products with genuine price has achieved good results in the two or three line market. Taihu snow has gained a large number of middle and high level consumer groups, which may be a reason why Taihu snow real silk home textile products can still flourish when the market is depressed.
When it comes to how to deal with the crisis, Hu said seriously that he should make a brand and make his own characteristics and personality products. Silk is an advantage. Taihu snow is located on the lakeside of the lake. It has unique Sericultural Resources and Suzhou silk culture. How can a genuine and cultural Suzhou characteristic product not touch the hearts of consumers? In addition, the government is also promoting local characteristics and local brands, so these are very beneficial to the development of enterprises. Another is quality. Those who do not speak quality but only temporarily profit will not do it.
For example, home textile gifts, Taihu snow has never dared to set foot in, because many gift companies want products that are expensive but of poor quality. If such products are made, they will surely damage the brand trust of Taihu snow. And that kind of tourist attractions have never been done because their demand for product quality is relatively low.
The arrival of the financial crisis has brought unprecedented tests to many home textile enterprises. It seems that the financial crisis is still a touchstone. It can clearly see the enterprises that really stand the test.
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