The Quanzhou textile and garment industry has launched a big upgrade. It is looking for a way to fight danger while resisting unfavorable factors.

Among them, seven wolves and a number of enterprises took advantage of earlier appreciation of the renminbi to import advanced technology and equipment from abroad to enhance their competitiveness. Haitian textile enterprises highlighted the traditional industrial chain rules and regulations, entered new technological fields, broke through the new development path, and CABBEEN and other brands launched the idea of new fabrics, singing the theme of environmental protection.

"Since October of this year, domestic clothing consumption has come to a watershed.

All categories of clothing showed a downward trend, and the consumer confidence index fell sharply.

Wang Yao, Deputy Secretary General of the China Federation of Commerce and deputy director of the China national business confidence center, said that since this year, the consumption power of important cities such as Beijing, Guangzhou and Hangzhou has been decreasing month by month. The global financial turmoil has hit the high-end clothing consumer market. The consumption of mid-range consumption also suffered the first negative growth in October.

Wang Yao said: "in the difficult times ahead, we should not only reduce output, increase the added value of products, but also attach importance to the opportunities brought by the slowdown in the economy and the decline in consumption to the business market."

Industrial Limited by Share Ltd is looking for opportunities in the crisis, using the opportunity of RMB appreciation, importing many advanced technology and equipment from Germany and France.

Wu Xingqun, deputy general manager of the company, said: "the average size of a pair of trousers produced by the present equipment is only 38 seconds. 8 hours a day can produce seven thousand or eight thousand pants, which is 40% to 60% higher than our original work efficiency."

According to the introduction, the first fast running suspension suspension line imported from Germany was introduced by Germany. By changing the production process and promoting fast flow production, it not only improves production efficiency, but also reduces operating costs, and has more advantages in market development.

Marketing situation is not good, many garment enterprises have a certain degree of reduction in production volume.

However, some backbone enterprises in Shishi did not complain about the situation. Instead, they grasped the change of production rhythm, and took advantage of this year's "loose production" to introduce equipment and innovative technology to prepare for the next round of "big market counterattack".

Since the beginning of this year, 6 garment enterprises in Shishi have changed their sewing equipment in batches, 3 of them have introduced computer embroidery or computer weaving marks in batches, and 2 have adopted computer hanger hanger production lines.

In addition, there are more than 10 home enterprises to replace or replace the sewing equipment.

The relevant person in charge of the Quanzhou Economic Commission said: "the effect of brand enterprises plays a great role. There are 674 large scale enterprises in Quanzhou over 100 million yuan this year. Under such circumstances, the growth of Enterprises above designated size is still very strong, with an increase of more than 30%."

In CABBEEN's fashion conference, environmental protection has become the theme of this season's design.

Yang Ziming, chief designer of CABBEEN clothing (China) Limited, said: "our theme is to advocate recycling and sustainable development, using undyed embryo cloth, environment-friendly knitted fabric, bamboo fiber, organic cotton, recycled fabric and other materials, combined with manual elements to make clothes fit for people's physical and mental pleasure."

"This shopping bag is made of a new environmentally-friendly material. It does not look at the size of a schoolbag. It can withstand 200 pounds of pull."

Wang Qiming, chairman of Haitian Textile Group, said that since last year, the total cost of enterprises has increased by more than 20%.

This year is even worse. Since March, the price of dyes used in textiles has increased by more than 3 times.

Not only has America's demand shrunk, but also Europe, South America and other markets have been deeply involved.

From the point of saving resources and improving the utilization ratio of raw materials, it is imperative to develop new technologies and materials for energy conservation and environmental protection.

Wang Qiming said: "for this reason, we jumped out of the competition circle of traditional textile fabrics and embarked on a road of differentiation and functional products.

In fact, apart from that, it is more important to directly contact and understand consumers, to listen to consumers' potential demand for technology, and to research and develop them on this basis, and then recommend them to designers.

"In order to make more fabric that caters to the needs of consumers, products will be more competitive."

Experts say.