In the 1980s, the "Jinjiang Model" gave birth to the flower of township enterprises in Fujian. Now, 30 years later, the "Jinjiang Model" has brought Jinjiang enterprises industrialization marked by industrial clusters and brand economy, which has driven the modernization of the county economy.

This is the pants production workshop of Fujian Qipilang Industrial Co., Ltd. The production line in front of us was put into use in June this year. It can directly connect the terminal situation to the production line, and place orders according to the data read. It has realized the one-stop process of design, cutting, sewing to the terminal, and has also made a qualitative leap in efficiency, In the past, the average working time for sewing a pair of trousers was 45 minutes, but now it only takes 38 seconds.

(Cai Qingshun, Team Leader of Workshop B of Fujian Seven Wolf Industrial Co., Ltd.: We spent more than 20 million yuan to introduce this system from Germany, which is currently the most advanced intelligent suspension trousers production line in the world.) It is impossible to buy a production line with more than 20 million yuan at the beginning of the establishment of the factory. In the showroom of the factory, the reporter saw their two sewing machines when they started.

(Actual sound) Luo Longxiang, Commissioner of the Administration Department of Fujian Seven Wolf Industrial Co., Ltd.: This is the first hand sewing machine used at the beginning of entrepreneurship. At the time of entrepreneurship, there were 38 workers, starting in the form of a manual workshop.

Home style handcraft workshop in eighty Jinjiang in the early s was a common phenomenon. As Jinjiang is an agricultural county, it has been "thick and barren" since ancient times, but overseas resources are very rich. Lin Tuqiu, who is over 70 years old this year, used the 80000 yuan sent back from Hong Kong by his brother to set up a leather shoe factory with relatives and neighbors in 1979. They earned 80000 yuan in the first year. This has greatly stimulated those who have become shareholders.

(Ding Xiancao, the former deputy secretary of the Party Committee of Chendai Town, Jinjiang, said that when other people saw that someone had set up a shoe factory and made 10000 or 20000 yuan, other people volunteered to call together. If you recruit a few, I will recruit ten, and each one will set up a township enterprise.)

In this way, Chendai people organically combine "idle money", "idle people" and "idle houses" to establish multi household fund-raising enterprises. The wind soon spread all over Jinjiang, and the Jinjiang model started slowly from the "three idleness". In 1983, Chendai, the first place for farmers to raise funds jointly, became the first hundred million yuan township in Fujian. However, farmers who have just come out of the soil have neither production management experience nor market information and necessary technology and equipment. At this time, the government has played an important role in it.

Youchui Town, then secretary of Jinjiang County Party Committee): Anything that is conducive to the development of productivity, the prosperity of the masses, the increase of income, and the increase of financial income, we will let him do it and let him try.

In August 1980, the former Jinjiang The county party committee issued the Provisions on Several Issues Concerning Accelerating the Development of Diversified Business and Enterprises Regulated by the Community and Brigade, boldly breaking through the policy constraints of the planned economy, allowing farmers to raise funds to run enterprises, allowing supply and marketing personnel to commission according to business volume, and allowing prices to follow the market.

(Huang Lingdong, professor of Fujian Institute of Administration: At that time, when many parts of the country were in doubt, when the surname of society or capital was a problem, Jinjiang helped farmers develop private enterprises in decision-making and policy.)

It was under such a good policy and situation that Xu Lianjie, who was worried about his business, quickly transformed from a garment factory and a zipper factory to a maternity and child hygiene products manufacturer in 1985, established Heng'an Industrial Co., Ltd., purchased a production line from Hong Kong, and soon installed it. More than 100 workers were recruited and trained to work. More than a month later, the first batch of products went offline.

(Xu Lianjie, Chairman of Fujian Heng'an Group Co., Ltd.: After Heng'an took the first well-known trademark in Quanzhou, the government gave great publicity and encouragement, including rewards, and the enterprise's brand creation rose unprecedentedly in Jinjiang.)

In the 1990s, Jinjiang The development of traditional industries has already had a considerable foundation. During this period, Jinjiang took the development of "high-tech+labor-intensive" industries as the development direction of new industrialization. The rise of Heng'an, Septwolves, Anta and other enterprises has driven the extraordinary and leapfrog development of private enterprises in Jinjiang.

(Lai Shixian, chief operating officer of Anta Sports Goods Co., Ltd.: We invest about 3% - 5% in science and technology every year to provide more protective sports products for professional athletes and consumers.)

In 2005, Anta took the lead in setting up the "Anta Sports Science Laboratory" nationwide, integrating foot structure, sports engineering, new materials and new science, and soon developed basketball "position" shoes with independent intellectual property rights. In 2006, Anta took the lead in launching self-developed arch shock absorption running shoes in China.

(Li Jianhui, Mayor of Jinjiang City: I think in this process, the government has mainly played a role in planning, guiding, supporting and promoting. Every year, we revise or introduce some new support and incentive policies according to the development of enterprises.)

In September this year, the Sportswear Branch of the National Sporting Goods Standardization Technical Committee was established in Anta. Not long ago, Tianshou Enterprise also undertook the formulation of the national industry standard of Polyurethane Synthetic Leather for Sports Shoes. Now in the era of new brand strategy focusing on strengthening independent innovation ability, Jinjiang private enterprises have taken another step ahead in shaping the core competitiveness of brands.

The reporter commented on the spot: "Jinjiang Model" has gathered more than 6000 enterprises since its development, won the titles of "China's Shoe City", "China's Umbrella City", and created Chinese famous trademarks such as "An'erle", "Jiumuwang". The scale, branding, base and clustering of the industry have become the new connotation of "Jinjiang Model" and an important factor to win in the new round of competition.

Xu Lianjie, Chairman of Fujian Heng'an Group Co., Ltd.: Our local government has a kind of pragmatic and open thinking and spirit, leading us Jinjiang people to break out of today's brand Jinjiang, the city of brands.

Lai Shixian, Chief Operating Officer of Anta Sports Goods Co., Ltd.: Now the enterprise (Jinjiang) has developed into a strategic growth enterprise with a good positioning, a good R&D investment, a good brand and a good sense of innovation.

(Expert comments:) Huang Lingdong, professor of Fujian Institute of Administration: The formation and development of the "Jinjiang Model" is the result of long-term close interaction and common innovation between the Jinjiang government and society, and between the Jinjiang government and enterprises. Now, Jinjiang has formed a new development model with private economy as the main body, manufacturing modernization as the guide, and urbanization leapfrogging as the theme.
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