According to the Trademark Law of the People's Republic of China, "enterprises, public institutions and individual business operators should apply for trademark registration to the Trademark Office for their products that are produced, manufactured, processed, selected or distributed, and the right to exclusive use of trademarks is required."

That is to say, whether it is necessary to obtain the exclusive right to use the trademark or the trademark used is entirely decided by the user himself, that is, the "voluntary registration principle" (the two commodities of tobacco products and human medicines must be registered trademarks, otherwise they can not be sold in the market).

However, the use of an unregistered trademark can not enjoy the exclusive rights granted by the trademark law or prohibit others from using the same trademark. If an unregistered trademark conflicts with the prior trademark, it may also cause trademark infringement.

Whether a trademark is used on the service or whether a registered trademark is used is the same as trademark.