Praise Customers For Small Step Analysis
Yesterday, when I came back from training in Wuxi, I found many emails from my students and netizens. One of the netizens asked, "why do I really praise the customers sincerely, but the customers feel very uncomfortable and therefore walk away!" this problem is very representative. Good praise will greatly narrow the distance from customers and promote sales, but inappropriate compliments will only make customers feel hypocritical, artificial and uncomfortable.
In fact, most of the time we praise customers, we only feel sincere about ourselves, maybe you are sincere, but the customers don't feel it in your words.
For example, I have seen a client's Regional Manager in order to praise the way I teach him, and he said to me, "Lu, you think you are like my guiding light, guiding me in the way forward!" Although I am very grateful for his appreciation of my training content, I still can not accept it when he told me so.
In fact, we must pay attention to praise customers. Several aspects : First, if you are a new customer, do not praise easily, as long as you can be polite. Because everyone is not very familiar with the situation, hasty praise of customers will only make them suspicious and even disgusted. Second. If you are an old customer, you must pay attention to the changes of clothing, appearance, hairstyle and so on next time. You must give your compliments immediately.
第三、如果你要贊美別人請你一定要從具體的事情、問題、細節(jié)等層面贊美,比如你可以贊美其問題提的專業(yè)啊或者看問題比較深入好等等著手,這樣有時反而更加讓客戶感覺你的贊美很真實、真誠;
第四、最好借別人的口去贊美顧客。比如你可以說:“是的,剛才旁邊的那個客戶也說你很有品味!”等
第五、如果客戶購買產(chǎn)品后,也要通過贊美來堅定客戶購買的信心。一般來講,客戶購買完產(chǎn)品后,總是懷疑自己買虧了或者就是買的不合適,所以他們會去詢問身邊的朋友、親戚、家人來判斷自己這次所買是否合適。所以如果買完后你能對他說:“先生/小姐,你真是太有眼光,這款是我們目前賣的最好的地板/櫥柜/衛(wèi)浴/瓷磚等,很多客戶都很喜歡!”顧客心理會很舒服!
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