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The Marketing Way Of Erotic Website

2008/11/25 11:50:00 41906

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Pornographic websites have always been a cancer on the Internet.

Although state organs have been constantly cracking down on pornographic websites, it is still difficult to eliminate pornographic websites fundamentally.

On the one hand, the backstage of pornographic websites is generally developed overseas. On the other hand, pornographic websites have grasped the "user needs" and have certain patterns in the practice of "network marketing".

Starting from the research of Internet marketing, we may draw some valuable methods and ideas for the online marketing of legitimate legitimate projects.

"It is understood that the pornography forum will initially attract" prostitution "with the slogan of" free "at the early stage of its establishment. First, it will cultivate interest in the" Nu Min "with some pornographic resources that are posted. When the addicts are addicted, they will gradually increase their access to pornographic information. At the same time, with the closure of free members registration and regular cleaning of inactive members ID, the registered members will feel that the existing members ID become very precious, forcing members to increase the posting volume to get the forum score and enhance the contribution value, which will promote the content construction of the forum.

And in the end, it is the registration fee.

"After you get addicted, you don't want to give money, too," the source said.

"Membership fees also depend on the popularity and content of the website. Generally, the" original "video download, or the website breaking the password, will be more popular with the registered users, because these yellow information is not available to other free pornographic websites, which makes them feel" very rare ".

From "pornographic websites in China" to collect money and reveal how to make addicts addicted, click Browse.

我們從中不難發(fā)現(xiàn)，色情論壇的網(wǎng)絡(luò)營銷方法和思路主要有這幾點：

1、內(nèi)容經(jīng)營：不可否認，食色性也，色情論壇在內(nèi)容經(jīng)營方面有著得天獨厚的優(yōu)勢。內(nèi)容經(jīng)營直接體現(xiàn)的是用戶需求，色情論壇較好的把握住了相當(dāng)一部分人的需求，因此具備了生存和發(fā)展的基礎(chǔ)。

2、先鼓勵后限制：這是色情論壇進行網(wǎng)絡(luò)營銷和網(wǎng)站運營的一大特點。色情論壇在初期內(nèi)容建設(shè)的時候充分鼓勵用戶參與，通過用戶權(quán)限、榮譽設(shè)定、積分鼓勵等多種方式引導(dǎo)用戶貢獻內(nèi)容；當(dāng)網(wǎng)站用戶群體開始膨脹，內(nèi)容豐富之后，色情論壇通過關(guān)閉（或不定期開放）會員注冊、清理不活躍會員ID等做法，使現(xiàn)有的會員群體網(wǎng)站粘滯度更高，更加積極的參與到內(nèi)容建設(shè)當(dāng)中去。

3、多級收費會員：網(wǎng)站經(jīng)營最終目的是賺錢。色情論壇通過內(nèi)容經(jīng)營與先鼓勵后限制這兩個過程，已經(jīng)聚集了大量的人氣和忠誠度較高的用戶群體。此時開始實施多級收費會員的機制，一大批新老用戶自然踴躍的成為付費用戶了。

Summing up the network marketing ideas of pornography forum, that is: establish pornographic content platform, actively guide users to get platform content, and participate in content construction, and gradually form the user group of pornography Forum; when the user group develops to a certain extent, it will restrict the new and old users' permissions, force users to change their usage habits, and wait for the launch of toll services, train users of fee groups, and ultimately achieve the profit and sustainable development of the website.

In fact, there are many similar Internet porn marketing practices on the Internet. Alibaba is one.

Early Alibaba constantly encouraged users to release business opportunities. Buyers and sellers freely communicated with Alibaba platform. Ali's influence was expanding rapidly, and the number of members increased day by day.

To a certain extent, the Alibaba began to restrict the function of free users (free users could not view buyers' information) and launched the two products of "integrity communication" and "China supplier".

With a large membership group and a positive user experience, quite a few free members have not hesitated to become Ali's paying customers.

In the above network marketing idea, what is quite prominent is the "user first restriction" strategy. It is a turning point from content management to profit operation, and also a balance between website operation and value embodiment.

This link appears too early or too late to achieve the desired result.

At present, the Internet has entered the era of WEB2.0. "First encourage and restrict" is not compatible with the spirit of WEB2.0.

However, in fact, WEB2.0 has not found its own profit model, which seems to indicate that the user strategy of "encourage first and then restrict" is still an effective way of network marketing, and it is worth learning from.

Internet marketing is actually a business discipline. As long as you have a good grasp of your users, carefully manage your content, have a batch of active users and content builders, explore the balance between user participation and website contribution value, you will be able to explore your own profit mode and finally achieve profitability.