If you want to start a big business, chances are you need to write a project.

Here are the ten rules he put forward for us. These suggestions can help us write an excellent project:

Rule 1: write this plan as a sales document.

Don't always think it's just an information table.

Instead, you can clarify problems or opportunities in the project, and propose a workable solution or plan.

Rule two: make sure that customers understand what you want to say.

Unless you let a decision maker think you are a reliable person, your proposal is likely to be thrown straight into the garbage can.

Rule three: the main content is to figure out why the other party wants to buy your product.

Don't just summarize what you wrote in your project.

What you need to do is to summarize some basic points, and then tell the customers why your products are worth buying.

Rule four: summarize briefly.

One of the most important rules here is that there should be no more than 1 pages for any project under 50 pages.

The sum of 25 pages per project can be increased by half a page.

Rule five: say everyone loves to listen.

The project must involve every decision maker.

Their respective concerns should be shown in the planning case.

For example, engineers want to hear about technology, and accountants want to hear about ROI.

Rule six: customer centered, not your product.

No one is interested in the history of your company or how you developed this product.

Your plan should focus on how you will help customers solve their problems.

Rule seven: edit your template.

If you simply copy sticky notes from previous projects, it may contain some information for former customers. Maybe that customer is your current customer's competitor.

Heaven.

Rule eight: follow your customers' thinking.

If the customer gives you a template, even if the idea of that template is very weird or difficult to operate, you must use this template.

If you don't adopt their templates, customers may think that you can't adopt even the simplest advice.

Rule nine: don't discuss costs in key abstracts.

What you want to emphasize is how to help customers increase productivity or how to reduce operating costs, rather than how much money you want them to take out of their pockets.

Rule ten: delete those meaningless jargon.

In addition to making your plans seem worthless, there are no other useless things to say about business meaningless nonsense.