When many outdoor sports equipment enterprises in Europe began to study professional brands in Europe and America, and when they approached the professional level technically, many people in the industry found that fashion outdoors brands such as Columbia and TheNorthFace were not only necessary equipment for urban fashion people in outdoor hiking, mountaineering and adventure sports, but also many people's daily wear.

Under the trend that outdoor clothing is becoming a symbol of fashion, many outdoor brands in China are beginning to fashion.

Zhang Jiangbao, marketing director of the US Tianlun Tian (Hongkong) international investment company, said in an interview that many people in the industry like to play the slogan of "everyone outdoor" to feel good outdoor scenes.

So these people did not play mahjong on weekends, they went camping, and the road to the suburbs was also blocked by traffic.

With the coming of leisure era, the potential of outdoor leisure industry needs to be developed.

After the Copenhagen International Conference on climate change, low carbon travel has become the most popular topic nowadays.

Bicycling, camping and hiking are the most recommended ways of low carbon travel. All outdoor sports are popular. Fashionable people who engage in outdoor sports are also paying more and more attention to the so-called "outfit".

In terms of color, Xu Zhiqiang, chairman of Quanzhou Fuxin shoes industry Co., Ltd. believes that the outdoor clothing this spring advocates soft and bright warm colors and pure neutral tones.

He pointed out that the color of outdoor sportswear will be constantly deductive and changing in the five levels of tranquility, vitality, peak, joy and cutting-edge.

"In the first two years, the color of sportswear is dominated by cool colors, emphasizing the leading effect of dark blue.

But by the spring and summer this year, fine milk, yellow, fresh apricot and bright coral shadow will become the dominant colors of the season.

He said.