石獅一家骨干布業(yè)公司赴歐洲參展，他們攜成衣染色產(chǎn)品首次赴法國(guó)參展收效甚好，讓不少挑剔的歐洲客商眼前一亮，結(jié)果把面料和成衣都看上了。展會(huì)未結(jié)束，歐洲客商簽下的成交意向已超過30萬件。

This backbone cloth company's exhibition is not simply to promote and display fabric products, but through clothing and dyeing this new process, through clothing display fabric, let foreign merchants directly see "fabric after clothing effect."

It is noteworthy that this exhibition is the overall advantage of Shishi textile and apparel industry chain.

In fact, in the face of the new opportunities and challenges in the post crisis era, many garments and fabrics have been consciously or unconsciously cooperating to develop products and alliances to expand the market.

The key garment enterprises such as wild leopard, Eden castle, Yixing, Hua Fei and Wilson have been in close partnership with one of the two backbone cloth companies, forming a close cooperative relationship with the cloth companies, and feeding back some new demand information and the requirements of the fabric materials to the Fabric Companies in a timely manner. Before the style design, they realized the "fabric first" with purpose and thoughtful. Some clothing enterprises such as Gage and Emperor brand continuously improved the fabric research and production system in the enterprise group, and introduced advanced fabric technology from Taiwan or abroad in a timely manner, firmly innovating the fabric initiative and clothing innovation, and created a unique favorable condition for becoming a franchised supplier of Shanghai World Expo.

Federation of Sanhe, Jinli, Tailong, Wen Xing, Dafa, creative and other backbone fabric enterprises, in recent years, while developing cloth, they have paid more attention to the effect of cloth made into garments, often made some new fabrics into clothing, and more directly displayed and promoted the characteristics and advantages of fabrics, in order to "impress" domestic and foreign merchants more quickly.

Some cloth enterprises also take the initiative to form alliances with key garment factories, and strive to display the advantages and charm of fabric products in a more updated and competitive fashion design.

On this basis, this year, individual cloth enterprises have decided to put one or two strong garment factories under their own banner to strengthen the alliance advantage of "cloth and clothing".

The new advantages of the stone lion cloth and the garment enterprises have emerged, making more and more domestic and foreign businessmen come to Shishi order, that is, when the financial crisis hit last year, it has not been greatly affected; it made a batch of stone lion brand enterprises to jump to the middle and high level, and make the brand promotion and enterprise upgrade faster.

Not long ago, the vice president of Wang Tiankai and Sun Ruizhe of the China Textile Industry Association came to Shishi to admire the mutual promotion and interaction between the stone lions and the cloth.

They all said that Shishi has strong clothing brand and processing advantages, and has the advantages of fabric research and development. If the government and enterprises work together to build a platform, effective integration of this scarce resource will form a strong new competitive advantage. This advantage is that Shishi spinning and weaving industry should be a magic weapon for the post crisis era.