The price of 3~5 yuan / cup is most suitable for the consumer psychology.

The way to start a business: low pricing and chain store cooperation

In 2001, Xu Shengguang, a 2 year old university student, began to have the idea of starting a business and immediately put it into action.

He first ran stationery wholesale, later he ran jewelry business in a newly opened store, and opened a family education class, but the result was a failure because of partner dissolution or financial problems.

3 months ago, the popular beverage store opened at Carrefour in the village was his fifth venture.

　　在開店前，精明的徐勝廣做了完全的準(zhǔn)備，進行詳細的市場調(diào)查。他發(fā)現(xiàn)，消費者購買飲品時的習(xí)慣是大多數(shù)能接受5元/杯的價格，如果高于5元/杯，購買上較為猶豫。而其他飲品企業(yè)能夠發(fā)展擴大的，單價定位均不超過5元/杯。因此，他心中有了打算，流行飲品不需要過高定位，3~5元/杯的價格最符合大眾消費心理。

Although the imported raw sauce he used is not high in local price, plus freight and other charges, the cost has doubled several times to 1200 yuan per barrel.

However, he counted out an account. He could make 400 cups of drinks after adding 1:7 to the ice. According to the price of 5 yuan per cup, the gross profit of a barrel of raw sauce was about 800 yuan, or there was a profit.

Cooperation with mobile phone chain stores

He chose the village as his first pilot because he believed that people who pay more attention to goods were people, rather than consumption.

So, 3 months ago, he started business at Carrefour square.

Due to the launch in mid summer, it was immediately welcomed by the surrounding public, with sales of around 30000 yuan a month, with a profit of around 12000 yuan.