在不少企業(yè)忙于尋找明星代言人，忙于贊助體育賽事、大型演唱會時，晉江路豹體育用品公司卻在新浪博客開辟了一個新陣地：路豹官方博客。

According to Zhang Han, manager of road leopard planning department, Lu Bao is an early childhood shoe company founded in Jinjiang in the name of enterprise. However, many people in the industry believe that enterprises' blogs, whether in form or in effect, need to be tested.

Reporters on the leopard blog, all articles were listed in the latest reports of leopard, the brand culture of leopard, the trend of children's shoes, the spokesperson's column and so on. You can also download advertisements, songs and pictures from leopards everywhere.

For the purpose of opening a blog, Zhang Han said: "blog is a sharp weapon in the Web2.0 era, and it should also become a tool for enterprises to publicize themselves." Although the click rate is not satisfactory (since July 7th last year, the number of clicks up to yesterday's 3903 people), but Zhang Han said: "this approach is still in the initial stage of our business plan, there are still many things worth learning and exploring."

In fact, some children's shoes in Jinjiang are not directly opened in the name of enterprises, but open up for the brand spokesperson of the enterprises, and enhance the popularity of the brand with the influence of the spokesperson.

It is understood that ABC has been a blogger for its brand spokesperson Kong Ying for a while, but the brand official said, "we must be busy with the construction and improvement of the brand's own website, and we need to update our spokesperson's blog, so we can hardly promote the limited energy."

In this regard, he also said that according to the current situation, first of all, we should do a good job of our own brand website, first of all, we should increase the flow of the brand website, then use the blog and other auxiliary means, so that we can implant the brand idea softer.

But leopard is very optimistic about opening up: "brand opening of children's shoes is still a new thing in Jinjiang. We will stick to it and make this blog a good platform for enterprise publicity and marketing."