According to Hongkong's Wen Wei Po, Rhodes's public relations and Asian regional luxury market research and research company collaborate with albatrosses to announce a 21 China luxury product report on 2010. 78% of the 1100 luxury goods consumers who received an average annual income of 250 thousand yuan were expected to maintain or increase their luxury consumption in the next 12 months. Among them, respondents in Shanghai and East China's fast growing second tier cities showed more active consumption intentions.

The report points out that

Vuitton, Chanel and Gucci are listed in the first three.

After 08 years of Sichuan earthquake, many multinational companies were considered to have failed to fulfill their social responsibilities. Dumac, chairman of Rhodes Public Relations Asia region, pointed out that the international luxury brands are actively participating in public welfare. In the survey, 68% of respondents said that corporate social responsibility performance would affect their decision to buy the brand. Brand participation in charity and public welfare activities could enhance consumer's interest.

Inland

In addition, the survey also pointed out that nearly half of the respondents expressed willingness to purchase luxury goods online. The more attractive factors included the price preference of the franchised store, and the possibility of browsing at any time. 54% of the respondents in Beijing and 47% of the Shanghai respondents indicated that they were well prepared to support 10% of the female consumers.